They are our enemies. We marry them.

Saskia has posed some questions below. She asks about how all this sorting business will play out. Lemme give a scattershot, Friday afternoon response:
- Walker Smith has it right: this is sorting by lifestyle, not by demography. I've talked to a lot of people since this book came out and not one described herself the way political writers talk about voters. Think about it. To guess how a person might vote, would you rather know a voter is a "white, college-educated woman, upper class, age 35-45" or an "ocean oriented person" (as one San Diego woman described herself to me)?
Political writers use demographic categories because that's what they can get. But when I talked to marketing people, they use demographic data only as a last resort. The fellow who did marketing for Apple told me that Steve Jobs had banned demographic breakdowns. Apple tries to find connections to lifestyles, to tastes and ways of living that aren't related to class or age, but are often linked to geography. So, my Apple friend was taking his marketing team to Marfa, Texas, to see why a cowtown in the middle of West Texas could suddenly become the hippest place on earth. This is the kind of marketing that Bush brought to the political world in '04.
- Political scientists tell us that polarization ends when issues begin to cross-cut existing alliances. New issues arise, new coalitions form and they break across old party divisions.
I keep waiting for this to happen. Immigration seemed a good place for a cross-cutting issue. So does health care. After all, you have Wal-Mart and SEIU and GM working together on a national health care plan. Those are some walls coming down. These are the kind of pragmatic problems Saskia says could depolarize our politics. I agree, but so far, it's hard to see that these issues have mixed up the R and D divide.
Yes, everybody hates Bush. At the same time, everybody hates Congress. And Obama and McCain are about 50-50.
- I don't know about the geometry of everyone coming around to meet each other ... maybe, with the Apple boys, in Marfa. I do know that anthropologists realize that the most stable societies are built on conflicted relationships. Things work better when people are friends one day on one issue; enemies the next. Max Gluckman in the '50s wrote about African tribes where it was against custom to marry within the tribe. Intermarriage made societies more stable.
The saying was, "They are our enemies. We marry them."
Today, we've lost those cross-cutting relationships -- in our neighborhoods, churches, clubs, neighborhoods, even our marriages. (Opposites don't attract and match.com uses political similarity to put likely couples together.)
Meanwhile, problems pile up nationally. Saskia's list is a good one. Compromise would seem to be easy when bridges are collapsing, but when Pew asked last year, Republicans said compromise was a good thing -- and the compromising should begin with Democrats. And Democrats agreed that compromise would be a good thing, if only the Rs would start.
Welcome to America!!















The discussion here about potential for consensus seems to be skating past a central element of the book. Consensus is a dream when, as The Big Sort shows again and again, contemporary Americans increasingly won’t see (literally as well as figuratively) people different from themselves.
Before debating whether those with political differences can achieve consensus in Congress, there has to be some indication that they can or will even engage. Check out “The Psychology of the Tribe” Chap. 3; there’s lots of evidence that people tune out not just opinions but facts that don’t align with their presumptions. The tuning gets stronger as we surround ourselves with “fellow travelers”; meanwhile, dissidents shut up – or move away.
We are accustomed to thinking of lifestyle as pretty superficial –a matter of personal taste. But as I see it, The Big Sort ‘s argument is that as older forms of self-definition and allegiance peter out, lifestyle has become critical and encompassing – in a word, sacred.
Bourdieu, along with many others, has pointed out that one of the clearest ways to stake an identity claim is to make explicit what you are not, do not like, etc. It’s interesting to look back at the comments here and see how many authors portray themselves by what they mock, dismiss or even “hate.” Being has become “Taking a stand” and “taking a stand” seems to have devolved into “which person, place or thing will you publicly despise?”
The book is startling and persuasive, Bill. I hope as many people who are riffing on it will read it and be able to see themselves.
July 25, 2008 4:26 PM | Reply | Permalink
As we move to "sameness" a new online gimmick has emerged - DNA dating. Researchers claim similiar genetics mean happier marriages. Indeed whatever happened to complementary opposites -- as with blue harmonized on the color wheel by orange? www.RITAWATSON.com
July 25, 2008 6:25 PM | Reply | Permalink
Women seem to prefer relationships with men that have different cell surface markers, specifically MHC, if I remember the results of an experiment from the 80s.
July 26, 2008 12:47 AM | Reply | Permalink
Rita,
Indeed, science experiments have already shown that variation within a population is necessary for survival against natural disasters and diseases. In other words, homogenized DNA would lead to risk of wipeout by a single virus. The Nazis had it wrong. It's a fundamental misrepresentation of Darwin's theory, to say some are genetically superior to others. Eugenics is an aristocratic exercise likened to breeding dogs. Simply because you can doesn't mean you should.
July 25, 2008 6:43 PM | Reply | Permalink
Of all the nonsense in this discussion, this has got to be the most ridiculous:
I'm not even sure how to have a conversation with someone who believes that Apple's marketing department uses the same tactics that the Bush-Cheney 2004 campaign did. What planet do you live on?
July 25, 2008 10:45 PM | Reply | Permalink
I happen to live on the planet where the guy who does Apple's marketing and the guy who did marketing for Bush in '04 described to be (in person) the same kind of lifestyle 'sales' campaign. So what that one is Starbucks and the other is Applebee's? The strategy is the same. Both try to conjure a sense of community, of belonging, as a way to drive 'sales.' Just different audiences.
July 26, 2008 9:05 AM | Reply | Permalink
Dear Bill,
Hope that head cold goes away soon ("described to be...").
Thanks for confirming the cluelessness of American social science by exhibiting some of its waste products.
July 26, 2008 9:22 AM | Reply | Permalink
I enjoyed all the posts regarding your book; your ideas have the added value of sparking interesting comments (leaving out the sociology haters, as above.) I second the request of another commenter on an earlier thread that you and TPM think about having you post regularly on TPM Cafe. They don't have anyone in this area and with the election coming there will be plenty more demographic points of interest at the forefront.
July 26, 2008 6:48 PM | Reply | Permalink