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The [dot] Org Boom (Beyond Obama)

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Obama may not have clinched the nomination last night, but he continues to ride a wave of youth support. Last night young voters in Ohio chose him 61 to 35 percent over Sen. Clinton. In Texas, he won the youth vote 58 – 42 percent. The youth vote is up in every contest thus far – sometimes double, triple, and even quadruple the levels we saw in 2004. In most states, the number of young voters participating in the Democratic contest outnumbers their Republican peers 2 – 1. Obama is riding this wave – and certainly he is amplifying it – but he did not create it.

We’ve talked about the Millennials and about the conservative youth factory. Now it’s time to take a look at the last five years and see just how Millennials altered the playing field to match their conservative counterpart. This is a Cliff's Notes version, to be sure, as this post covers in 1000 words what takes three chapters to describe in my book.

I would argue that the growth of the progressive youth movement thus far has come in two stages.

The first stage took place between 2003 and 2004. At that time, there was very little of significance happening in youth organizing. Rock the Vote was dead as a field organization and had gradually devolved into a brand name and media campaign. It also had a very mixed reputation among young people, particularly activists. The College Democrats had no budget and little appeal outside of their small niche of future-insiders, and the Young Democrats faced similar credibility problems and a lack of financial resources. Progressive youth organizing – in the electoral sense – was a barren field, but there were many Millennials (and some tail-end Gen Xers) who were anti-war, anti-Bush, and itching to make a difference.

At the same time, a number of high-level Democratic donors were looking for fresh ways to impact the Presidential race. The youth organizing field was wide open. No party consultants or operatives would touch the youth vote with a ten foot pole (the youth vote was fools gold, it never panned out), and weakened youth institutions meant there would be little in the way of turf wars (or so they thought). Howard Dean’s campaign, which seemed to energize young voters, offered proof that it was possible to reach young people, and donors were willing to give anything new a shot. It was a very entrepreneurial, improvisational time. The donors were willing to spend a lot of cash to try new things, and as a result, many organizations and outlandish strategies that might never have found funding otherwise were suddenly awash in cash.

In 2003 and 2004, supported largely by the Lewis and Rappaport families, groups like Music for America, Punk Voter, The Oregon Bus Project, Forward Montana, The League of Young Voters, The National Hip Hop Political Convention, Drinking Liberally, and many more got their start. Within the regular party infrastructure, the Young Democrats took advantage of this new “venture philanthropy” money in youth organizing and rebooted their operation.

On the whole, the organizations of the first stage of the [dot] Org Boom, as disparate as they were, had two things in common: they worked hard to push the idea that peer to peer organizing was the gold standard for reaching young voters; and they understood that culture was an ally and culturally relevant programming was the key to reaching previously apathetic/disenfranchised young people. This was the innovation at the time (now fast becoming conventional wisdom), but in reality it was a return to an older kind of politics that relied upon, and built, political and cultural communities. On a theoretical level, it was an attempt to reverse many of the trends observed by Robert Putnam in Bowling Alone.

These tactics were a success. The youth vote increased for the first time in over a decade, rising from 40% in 2000 to 49%. In swing states targeted by the new progressive youth organizations, turnout among young voters reached as high as 64% (almost on par with the rest of the electorate). Young voters also voted for John Kerry, the Democratic candidate (though the vote could just as easily be characterized as “anti-Bush”), a distinct improvement from 2000, when Gore and Bush nearly split the youth vote.

Despite these successes, Kerry’s loss to Bush stung donors, and in the early months of 2005 youth organizers experienced a mini-bust as those they relied upon or support reassessed their giving strategies. Many groups lost their funding or saw it scaled back dramatically in the early months, but eventually the money began to flow once more and new players entered the field that. Among donors, the Rappaport and Lewis families were joined by the Democracy Alliance and the Strykers. Institutions that are now mainstays of the movement – like Campus Progress and Young People For – emerged in 2005, as did new state-based groups like New Era Colorado.

Whereas 2003 and 2004 were years of experimentation, 2005 and 2006 saw specialization, professionalization, and sustainability became the new mantras of progressive youth organizers. Those who were left standing after 2004, and the new players who were still emerging, divvied up the youth movement into specialized niches, or “core competencies”: electoral, leadership training, idea generation, etc. Those who were previously outsiders and novices slowly became insiders and professionals. Institutions became more accountable - internally and to their donors - and worked to build new sources of funds so as not to rely solely on the kindness of millionaires. It was in these years that movement started to grow up.

And the movement continued to rack up successes. Campus Progress has established progressive newspapers and magazines on dozens of campuses. Young People For has trained hundreds of new activists on college campuses, with a focus on young people of color and underserved communities. Organizations like the League have had victories passing legislation beneficial to young voters in the states, while groups like the Roosevelt Institution and DMI Scholars are teaching young people how to write progressive policy. Just as conservatives have a leadership pipeline to develop their own talent, so too do progressives now have a similar inrastructure to move young people into leadership positions in the progressive movement.

At the ballot box, thanks in large part to the peer to peer organizing of organizations like the Young Democrats, The League, Forward Montana and the Oregon Bus Project, young voters continued to vote Democratic in the 2006 elections – this time by a 60 – 38 percent margin, according to CNN exit polls. Young voters were crucial in the election of Jim Webb and Jon Tester, and helped turn the Senate blue.

This [dot] Org Boom is the source of the surging youth vote that we’ve seen in the Democratic primary contest. It harnessed the power of Millennials early on, and created a progressive culture and infrastructure to channel their activism. Right now, Sen. Obama’s campaign is riding that youth wave – and vastly amplifying it – but he did not create it, and it will be here long after his campaign is gone, be that 8 months or 8 years from now. This movement is far from perfect, though, and this revolution in youth organizing far from complete. The first and second stages of this movement are done, and we’re now in a new, third stage. There are many areas where we still lag woefully behind, and if the Democratic Party is to make the most of its current advantage among young voters, and build a future progressive majority into the 21st century, there is still much work to be done.

That’s what we’ll talk about tomorrow.


8 Comments

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It's come to my attention that there might be some confusion about who got funding for what from whom due to my post.

Not all the organizations listed received money from the Lewis family, Rappaport family, Strykers, Democracy Alliance, or any combination. Some like Drinking Liberally received money from none of these groups, and some received donations from almost all of them.

As I said, it took me three chapters in my book to describe this process and 1000 words just doesn't cut it.

My intent here is merely to point out who the major funders are/were and paint a broad picture of what kinds of groups got their start in 2003/2004, and then in 2005/20006.

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A criticism I have of your post is it's attempt to deconstruct the turnout, seeking a reproducible formula and strategy, and then credit those you deem responsible for the strategy and presumably market them as the new wunderkind holding the keys to the youth vote. Which is perfectly natural line of thought for an organization and strategy minded individual, and there's an element of truth to it.

However, I question whether it's at all that simple or whether you're attempting to backfill an event which arose due to a confluence of factors.

Historically youths did turn out when sought by the right people at the right time. The last time it happened was the 60's student movement, on both sides. However, during the 80's and 90's popular youth culture was largely apathetic in response to the zeal and hypocrisy, on both sides, of the 60s and 70s.

What's changed now is the right candidate is appealing in the right way at the right time.

The p2p networking is just one component of that. Certainly the technology has facilitated rapid communication and organization. It's important. But it's still just a toolkit lacking purpose. Political organization competes directly with P2p entertainments and distractions which have also become more alluring and accessible via the same technology. If a youth chooses to log onto Obama.org rather than WorldofWarcraft.com or youtube or mySpace, it's not being decided by the technology or outreach.

Without getting into a long post, Obama uniquely taps into the moment because he shares the zeitgeist of people under 40 who are generally post-ideology (either radicalism or conservatism) and also post-apathy and post-angst. Obama does so, far more than Dean, Kerry, or Gore could have.

Obama is a product, and symbol, of an ideal contemporary and future America, beyond class, race, gender, and tribalism generally including rigid ideological dogma. He represents meritocracy, opportunity, and shared purpose. He's somewhat anti-establishment, but not ideologically or radically, and neither does he seek to tear it all down.

That resonates profoundly with people under 40, and especially those under 30, who were the first people able to replay on video the social movements of the 60s, 70s, and 80s, from radical hippies to punks, conservative yuppies to fundies, zealots to apathetics, and see all their flaws.

Obama resonates with youths (and Indies) because he's as post-ideological and post-identity-politics as they are. That's the real change he's talking about and fundamentally represents.

PS: (that's also why his supporters groan when Hillary talks about how a woman also represents change, and why she'll never turnout the youth vote or indies he draws.)

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This is all good news.

Not sure why you're not getting comments from people.

Trying dissing either Obama or Clinton in the next post. :-)

Seriously, though, thanks for this. Looking forward to the next one.

Here's my proposal:

What is needed -- for many young progressives to get a start on good careers in progressive politics -- isn't going to happen. The campaigns and liberal institutions are too self-absorbed to care about the larger good of the progressive movement. They just aren't going to donate scarce dollars towards something as distant and intangible as the future of the progressive movement -- they're focused on what's right in front of them.

What we need is a fund specifically dedicated to giving young progressives a leg up on their careers, because individual progressive organizations do not see this as part of their mission, and they refuse to take risks on young talent. This new organization would simply fund internships at progressive organizations, so campaigns and progressive institutions would get the benefit of having some free extra labor, and the young progressives who participate would get the benefit of working with professionals. Participants would also greatly benefit from being paid, because potential employers are far more impressed by paid positions than volunteer positions. Plus, this would open up progressive political careers to people who aren't willing to couch-surf and/or mooch off of relatives into their thirties.

In addition to funding internships for young progressives, this organization would provide career counseling and networking opportunities, take an interest in the careers of participants and help them achieve their career goals.

One final point: These forms of assistance should not be limited to college students. Contrary to popular belief, there are many extremely intelligent, talented, motivated people out there who do not figure out what career they want until sometime after graduating from college. These people are just as likely to become great progressive leaders as are those who are born knowing exactly what they want to do for a living.

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Michael,

This is right, but in part, the organizations you describe exist, and they are part of the [dot] org Boom. Young People For, The Center for Progressive Leadership, and DMI Scholars all exist to train and place young talent in organizations and to make sure that their expenses are paid or they are given a livable wage.

Some progressive organizations - notably the Center for American Progress - is also putting a lot of effort into focusing on young people. More money for these orgs could help them further their work for sure, but I would say that it is the Party itself that is lagging the furthest behind on this issue.

You are right on, though, that the focus is too much on college youth at this point and non-college youth are getting left further behind.

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There are some glimmers of hope for older than college age youth types that can't or don't want to go what my wife and I call the "campaign gypsy" route. (We're a little jealous of these folks but haven't been able to take the plunge ourselves.)

One path is to develop organizations that can self-fund at least part of their ongoing operations in some way. I'm young (alrigh, young-ish, 34) and the project director of California VoterConnect, a progressive focused voter file provider. Our business model has been described as "mission-driven" - we work with groups and campaigns of all sizes and we do charge for our services, but we're only enough to cover the bills. We haven't achieved breakeven yet (like any startup, it's taking longer than we thought), but we've done some good work so far and it seems to be heading in a direction everyone involved is more or less happy with.

My feeling is there is a lot of hunger from funding types for this kind of structure, and I hope to be able to expand this operation into some different directions in the future.

Can't wait to read your book, Michael. Very interesting post, thanks for being here.

Michael,

I have been reading your commentary with interest and I am a millenial. I agree with your analysis regarding our generation, but I think you need to talk about the common economic problems we face such as student loans and outsourcing. For instance, I don't know anyone who doesn't have loans in my age group. And older Americans and most politicians just don't fully comprehend student loan issues and tend to hide behind glib expressions such as , student loans are "good debt." There are real perils to starting out your career with (on average) 20K in student debt, but a college education is increasingly necessary to move into the middle class. Student debt cannot be discharged in bankruptcy so there is an insecurity in this generation that really didn't exist (to this degree) for our parents.

The loans, outsourcing, lack of job security, and loss of health coverage impacts how we view the world and in part, it is why we think that our government should play a more active role in our lives. I think really addressing student loans would go far to helping build a progressive majority, but this means honestly confronting the problem. For instance, recognizing that cost of higher education far exceeds the Democratic candidates meager proposals for aid such as tax write-offs or 4k grants. And these proposals do nothing to deal with injustice of young people on disability having their checks garnished to go to student loans. Don't get me started on why credit card companies shouldn't be able to lend to people without assets. So there are real needs that millenials have that the government can address but it certainly wouldn't be in the interest of many businesses.

It's not just millenials, either. I'm 41, with far more than 20K in student loans. I've spent years working low-wage social work positions with disabled adults, in the educational testing sector, and in public higher education (staff at a state university). The student loan debt is my one albatross. It would be nice if these underfunded positions provided additional opportunities for crediting those student loans.

Truthfully, Michael's point that it is the party lagging behind is a valid one. Our County party established a candidate development committee in 2005, but it has done very little (I was the first chair, so I will take a share of the blame). The issue is that the committee was looking for partnerships with groups outside the party, and not specifically toward youth as a demographic. There is long-standing dogma that targeting youth is a lost cause (to which I staunchly disagree). I hope your writing will help to change that.

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