Millennials Rising

It’s a little bizarre these days, writing about the youth vote. Ever since Sen. Obama’s upset in Iowa the youth vote has dominated the news, and that is a change to be sure. I’ve been working in or writing about youth politics since 2003, and for five years it has been an uphill battle to convince people that we really are seeing a sea-change in youth participation. Fast forward less than two months, and what was once an impossibility is now a given. The genie is out of the bottle, but most people still don’t understand the significance of what is happening, and even fewer understand where it came from.
So that’s what I’d like to do with my time with you here at Table of One. Over the next five days, I’d like to talk about the history of the youth vote, why Barack Obama is just the very visible tip of the iceberg that is today’s rising youth participation, what it all means for the Democrats, and how the broader progressives movement can capitalize on this youth wave to secure a progressive future majority far into the 21st Century. This will be, in miniature, the same argument I lay out in my book, Youth to Power: How Today’s Young Voters Are Building Tomorrow’s Progressive Majority.
I’d like to begin by sketching out a portrait of young voters themselves – the Millennials. Who are these young voters that are shaking up Democratic politics? Where do they come from and what do they believe?
The Millennials are the generation of Americans born between the years 1978 and 1996. The numbers vary slightly (depending on who you ask), but by the time all Millennials are of voting age, they will outnumber the Baby Boomers by at least 4 million. All told, it is estimated that there are 82 million Millennials. Millennials are also the most diverse generation in American history. Almost 40 percent of Millennials identify as a racial or ethnic minority – 18 percent Hispanic, 15 percent African American, 5 percent Asian (pdf). Growing up amidst such diversity has also lead them to become the most tolerant generation in American History. Today, eligible Millennial voters make up the entire of the 18 – 29 cohort you see in exit polling data.
As Robert Putnam noted in a column just yesterday in the Boston Globe, Millennials are a highly civic generation, responsible for the first large increases in voting, volunteering, and other forms of civic participation in decades. It is in part this civic streak that has inspired generational theorists like Robert Strauss and Neil Howe – among others – to label Millennials the next “Greatest Generation,” who will pick up after their grandparents and establish new institutions of civic participation and a new civic culture in America (it is from Strauss and Howe’s work – Millennials Rising – that I’ve lifted my blog title today).
It is through a combination of circumstance, timing, and temperament that this civic streak finds its roots. Strauss and Howe theorized that it is in part due to the natural cycling of generations, and the Millennials are rebelling against what they see as the narcissism of the Boomers and the nihilism and apathy (and conservatism) of Generation X. Where as those generations rebelled against the institutions established by the GI Generation, the Millennials are rebelling against them by filling-in the gap left by their grandparents and rebuilding or constructing new civic institutions (a topic we’ll cover later in the week).
The catalysts that sparked this rise in participation were a series of catastrophic events that unfolded during the young adulthood (and in some cases childhood) of Millennials. The first of these was 9/11. Among older Millennials, 9/11 instilled in them a sense of patriotism and desire to sacrifice for their country. Among the younger members of that generation, some of whom were only 11 years old at the time (and who are now turning 18 this year), 9/11 is the first event in their political/historical consciousness. The Iraq War stands as the second formative moment, and it drove Millennials to reject the Bush Administration’s unilateral foreign policy. The final formative moment in the Millennials political consciousness is Hurricane Katrina, which affirmed in them the belief that it is the responsibility of government to protect and provide opportunity for all its citizens.
Taken together, these events have formed the basis of an overwhelmingly progressive world-view that crosses partisan lines. Millennials are far more likely than previous generations to believe in the responsibility and power of government to do good in our lives (even if they are skeptical of individual actors within government), and they are multilateralists by nature, who recognize the need for the world community to act together to solve many of our major problems.
On the issues, majorities of Millennials are against the war in Iraq, believe in a strong government role in protecting the environment and stopping climate change, and believe that it is the responsibility of the federal government to provide health care for its citizens. Among self-idenitified “liberal” Millennials, support for these policies tops 70 or 80 percent in multiple polls. More interestingly, support among conservative Millennials tops 50 and sometimes 60 percent. If a “post-partisan” politics is going to be ushered-in on a wave of Millennial support, it will have a distinctly progressive character.
All of this has been good news for the Democratic Party. In the last 6 years, partisan identification among young voters has swung dramatically to the left. In 2002, 37 percent of young voters self identified as Democrats vs 39 percent who identified as Republican. Today, 43 percent identify as Democrats vs. 29 percent Republican.
These trends have also brought rewards or Democrats at the ballot box. During the last two major elections (2004 and 2006), Millennials not only increased their vote, but voted for Democrats by greater and greater margins. In 2000, only 40 percent of young voters (a few Millennials, but mostly Gen Xers) turned out, and they split their votes almost evenly between Al Gore and George W. Bush. In 2004, turnout increased to 49% (and was as high as 64% in targeted swing states), and Millennials were the only age demographic to favor John Kerry, picking him over President Bush 54 – 45 percent. During the 2006 midterms, turnout among young voters increased for the first time in a midterm election in over two decades. This time they picked Democrats over Republicans 60 – 38 percent according to CNN exit polling.
The final thing I would like to note about this new generation in American politics is their sheer optimism and sense of empowerment. A recent Rock the Vote poll (the most up to date polling on young voters at the moment) showed this:
- 80 percent of respondents are paying attention to the Presidential election.
- 88 percent of respondents agree that young people have the power to change this country.
- 75 percent of respondents agree that they personally have the power to change the country.
- 78 percent of respondents agree that this year their vote will count.
- 75 percent of respondents agree that young people are making more of a difference than usual this year.
It is this optimism and belief in their own power to make positive change in country – reflected in many polls and surveys of Millennials taken in the past few years – more than anything that accounts for the incredible surge in youth participation that we are seeing today. That growth in participation is bigger than any one candidate or campaign, a fact also backed up by Rock the Vote’s poll, which found that only 8 percent of respondents stated “excitement about a particular candidate” as their reason for following the election. The trends we are seeing today are the result of an entrepreneurial civic spirit unseen in America in decades, and it is what that spirit has wrought – more than anything else – that accounts for the today’s surging youth engagement. But that’ a topic for another column.











Comments (36)
Awesome stuff. Now... about the Millenials rebelling against Gen X nihilism... is it making the Millenials more religious? Just curious about that. Or maybe not more religious but more "spiritual" in a very general sense? I wonder if that's why Obama's beliefcentric talk holds so much power for younger voters, even though it strikes me (not an old guy but a young Gen Xer) as vapid or naive.
March 3, 2008 12:55 PM | Reply | Permalink
Obama is the pool of water reflecting Gen Mil's self-image. Just hope they don't all fall in.
March 3, 2008 9:04 PM | Reply | Permalink
You've written an interesting analysis of the Millenials here, but in really understanding Obama's candidacy and its effect on the electorate, it is relevant to note that there is a growing consensus in the media and among experts that Obama is part of Generation Jones (the heretofore lost generation between the Boomers and Xers, born 1954-1965).
I recently heard a panel of generation experts on a radio program who concluded that Obama is of Generation Jones. They did a good job of methodically going through his bio and political positions and style, and it was pretty obvious when juxtaposing these variables against the archetypes of each of these generations, that Barack is GenJones.
Major media recently has discovered this as well. The New York Times, Wall Strret Journal, and Newsweek Magazine have all recently run pieces which have argued that Obama is specifically a member of Generation Jones, not the Baby Boom Generation nor Generation X.
March 3, 2008 1:27 PM | Reply | Permalink
If you have a link, I'd be interested in hearing that radio show. Do you remember who was speaking?
The Baby Boom is not my specialty, by any means, but isn't Generation Jones a subset of the Baby Boom? Just as some call those born from 1978 - 1982 Gen Y instead of Millennials (not quite Gen X, not quite Millennials).
I'd be interested to know more about how they thought this distinction between Boomers or Xers played a role in his candidacy and appeal.
March 3, 2008 1:33 PM | Reply | Permalink
You read my mind and then went forth and answered all the questions I had and more. I'm born in '59, and thus am a late boomer, a group that's seldom separated out from early boomers (like Hillary). I'm a second-generation Jew of eastern european descent, with lefty grandparents and assimilationist idealistic parents, raised to do my duty in American democracy, but whose first political memory was Nixon's resignation.
I'm thrilled beyond belief about the resurgence (or surgence?) of voting among the under-30s. That's change I think we all can get excited about--a whole new politics, a strange new world of instant information combined with the spirit to engage in a process that's been comatose for a generation.
I have to say that's what initially drew me to Obama, even before Bill pissed me off back all those eons ago. I missed the first 30 minutes of the Superbowl (GO GIANTS!!) because I'd found the will.i.am video and was crying not at the words but at the foreign-ness of the image of younger 'kids' (to me) passionate about politics, and the pictures at rallies of Obama surrounded by folks in their 20's and 30's. Then I read bios (not his, yet), his positions laid out on his well-run website, compared his FEC reports with Clinton's, and heard the message of "us" and "we", and was won over.
I believe that if Obama wins, we'll have a brave new world of enthusiasm for politics I've never known before. However, if Clinton wins, she won't be able to get away with ignoring this new faction of the Democratic party. Noone will.
March 3, 2008 1:28 PM | Reply | Permalink
It's a great question. Young people's "conservatism" is definitely in their personal habits (risk taking) and not in their politics. As for how that plays out in religion, I don't have comparative data for Gen X, but according to the Harvard Institute of Politics, 70% of Millennials say religion is important to them, and 25% say they became more spiritual in college.
There is, however, a very real and significant shift occurring among evangelical youth, who are abandoning Bush and the GOP like a sinking ship. Young evangelicals are much less likely to care about social conservative issues like abortion or gay marriage. Instead, they care about larger issues like poverty and the environment. There is a real, community ethic that we are all in this together among the younger evangelical generation. It is probably why Huckabee did so well among them.
Zack Exley is doing an excellent job chronicaling this shift on his blog, Revolution in Jesusland.
March 3, 2008 1:30 PM | Reply | Permalink
Thanks, Michael! Look forward to more discussion.
March 3, 2008 6:11 PM | Reply | Permalink
Sounds really great. Since they're 'risk' takers I assume they will take to the streets when it becomes obvious that Congress and Justice (I include the Supremes) are throwing up road-blocks to anything a president wants to do - no matter how well-intentioned he is.
I took to the street protesting what seemed to be the inevitable invasion of Iraq and there were a lot of young people in the group - but not enough.
March 3, 2008 2:24 PM | Reply | Permalink
Was there any evidence "taking to the street" did anything? I think it's too often assumed that the tactics of the past will necessarily bear any fruit in the present. Protests don't have the ability to shock the way they did in 1967.
March 3, 2008 2:53 PM | Reply | Permalink
I agree Andrew. It's not effective in the same way that it used to be, and Millennials are keenly aware of that.
Nicholas Handler, a Yale student, wrote New York Times award winning essay - The Post Everything Generation - in which he outlines just how ill-fitting are the "clothes of our parents," by which he means the methods of civic action in which they engaged.
Protest does not have the same meaning or effect today that it did 30 years ago, and while many Millennials still do protest, the Boomers have erected a zero tolerance system in which the consequences of radical direct action are disproportionately high. Getting arrested for protesting at school or on the streets carries economic and social consequences far greater than anything our parents faced.
And as a civic generation with faith in institutions, we take a much different path. We build new institutions, pursue jobs not offered by the highest bidder but by the most socially responsible corporation. We live more sustainable lives. It's a different form of civic engagement.
This is something I'm going to talk about on Wednesday when I discuss the [dot] Org Boom in progressive youth organizing that began in 2003.
March 3, 2008 4:31 PM | Reply | Permalink
I find it encouraging that so-called Millennials seem to be taking an interest in politics and community. What I find less encouraging is having the entirety of my own generation written off as nihilistic, apathetic, and conservative. Hardly anyone I know meets that definition.
March 3, 2008 4:41 PM | Reply | Permalink
Sorry, but you shouldn't take it so personally.
It's about trends and the place of each generation within the overall culture. It is bound to get certain people wrong, and in today's political climate many Gen Xers - who do remain the most conservative generation in today's electorate - are changing their politics. This is actually discussed in much more detail in my book and it is one of the shortcomings of blog posts like this that the format lends itself to shorthand.
Not all Millennials are civic dynamos either, but compared to previous generations that is the way that this group of millions of young voters are trending.
March 3, 2008 4:59 PM | Reply | Permalink
The question is, can this survive a Obama loss in the primaries and a Clinton loss (or victory) in the General?
Frankly I am pessimistic. Clinton has largely seen the views you ascribe to millennials as one to marginalize or overcome.
March 3, 2008 4:45 PM | Reply | Permalink
I don't think so. Activism and participation in the general might increase or decrease to a greater or lesser extent based on the candidate running (or not running), but this has been building for half a decade now and there are a number of institutions in place now to ensure that it continues absent any campaign.
To be sure, the Obama campaign is sucking up (in a good way) a lot of the energy now, and I'm eager to see if they can create anything permanent akin to DFA that will continue after the campaign.
But to reiterate, these trends were apparent long before Obama became a household name and they will continue afterwards.
March 3, 2008 5:02 PM | Reply | Permalink
I am not challenging the 'methods' used by today's young people. At the same time, our street demonstrations sometimes produced results we were after - which to be perfectly frank surprised us.
Foreinstance, back when, a large chain-hotel hosted a world-wide gathering of arms' dealers. Many of us lined the sidewalks for a week in front of the hotel in protest. The following year the hotel turned down the request by the dealers to hold their convention on their premises. Their reason? They didn't want the 'publicity.'
March 3, 2008 4:52 PM | Reply | Permalink
Ah, I see. I take your point. And small-scall direct action like that certainly can still be effective and does occurr. The student strike in favor of janitorial workers at Harvard is the first example that comes to mind.
But large scale protest with somewhat amorphous goals, as we typically see at today's anti-war rallies, I think are less successful and young people are less inclined to participate. That's what I was getting at, and I think what Andrew too was articulating.
March 3, 2008 5:05 PM | Reply | Permalink
Re: It is bound to get certain people wrong, and in today's political climate many Gen Xers - who do remain the most conservative generation in today's electorate
In what sense? Economically? Foreign policy-wise? Certainly not on social issues, where Generation X continued the liberalizing trend of their predecessors.
March 3, 2008 9:06 PM | Reply | Permalink
"Getting arrested for protesting at school or on the streets carries economic and social consequences far greater than anything our parents faced."
Those of our parents who marched in Selma or protested at Kent State might beg to differ.
March 3, 2008 4:53 PM | Reply | Permalink
You make a good point and betray my white uper-middle class upbringing and biases. Let me restate and say that for college students in particular, who risk being expelled or loss of scholarships, there are huge financial discincentives to that kind of political participation. These kids graduate on average with $20k in debt (as a new report by Demos and the American Prospect shows), and now more than ever a college education is a requirement for entry to the middle class in our society.
There are huge financial pressures against that sort of action that could derail their future economic prospects. As such, other types of activism are much more attractive.
Add in the fact that may view protest as uneffective and that the entire 60's protest ethos has been coopted by corporations selling insurance or other consumer products, and the whole tactics is a lot less attractive as a method of producing social change.
March 3, 2008 5:14 PM | Reply | Permalink
Michael,
I'm enjoying your first day at Table For One.
I just want to chime in on this direct action thread and note that it behooves those of us who understand the power of direct action, both in terms of winning a set of demands and in terms of its transformational power for those who participate within it, to try to communicate that understanding to Millenials.
I'd say that it was a tactic like any other, to be used and evaluated with other tactics. And that direct action can include on-line as well as in-person action, but nothing screws up the ability of someone to get something done like taking over their offices or shutting down a transportation system.
And I'd definately make the point that nothing is as potent a threat (within the realm of civil disobediance) as the threat of taking direct action and garnering the resulting publicity. Sometimes the threat is more powerful than the actual action.
Direct action just isn't from the 60's and even so, it did produce some of the most important cultural and political shifts of the last century.
I'd say its worth looking at again, even if the greybeards are the ones associated with it. 8-)
March 3, 2008 7:35 PM | Reply | Permalink
I'm curious of your reaction to other writers who have suggested calling us Millennials the "Me Generation". The NY Times had a recent article on the subject; I can't remember the name of the book's author. The author (as well as the Boomers in the comment section) believed that we learned selfishness from our parents and have no concept of civic responsibility. This seemed contrary to my own experience, and other Millenials in the comments echoed your points, although less coherently.
The only thing I would point out is that many Millennials aren't immune to the pessimism and apathy of the previous generation. I think the traits you have mentioned are strong enough to overcome personal periods of disillusionment, though, and are thus the more permanent characteristics of the millennials.
March 3, 2008 5:20 PM | Reply | Permalink
Well said, DancingBear. Pretty hard to write off Mandela, King, Ghandi and those who so bravely joined them as - what - superfluous?
I have read that it took roughly 50 years for Britain to formally outlaw its slave trade - 50 years of effort by a member of Parliament concurrent with 50 years by his counterpart on the streets.
I merely hope that I can depend on young people dedicated to writing wrongs, to restoring our very sick democracy to not write off the street as ineffectual. It would be a mistake.
March 3, 2008 5:24 PM | Reply | Permalink
Yeah, as a GenX tail-ender, the emerging trend towards social activism and progressive mores among the youngsters is definitely promising. I would not be surprised if Bush/Cheney sent the Republicans the way of the Tories for at least a generation.
I can't remember where I came across this, but this video -- of Texas A&M students marching seven miles down a Texas interstate to vote -- is inconceivable a decade (or less) ago!
March 3, 2008 5:52 PM | Reply | Permalink
Re: Protests don't have the ability to shock the way they did in 1967.
The protests of the 60s were effective in one thing only: they got Richard Nixon elected by people sick of upheaval and chaos. The last thing we need now is a replay of that idiocy.
March 3, 2008 9:03 PM | Reply | Permalink
What got Nixon elected was the "Southern Strategy."
The media which wants to sell its wares in the South would prefer to shut its eyes to race-baiting and lay the blame on "protesters." But we're not selling anything, right? So, we don't have to shut our eyes, do we.
March 3, 2008 11:44 PM | Reply | Permalink
As a true baby boomer and election integrity activist, this 'activism' is encouraging; however this statement "Getting arrested for protesting at school or on the streets carries economic and social consequences far greater than anything our parents faced." puzzles me. What are these 'economic and social consequences' that are 'far greater' than what my generation faced?
March 3, 2008 10:54 PM | Reply | Permalink
Tell you what...
I turn fifty in two weeks. Get back to me when I'm not the youngest election inspector in town, or when I'm not the second-youngest member of the town Democratic committee. (The youngest is in her early 40s.)
Turning out for a charismatic Presidential candidate is all well and good, but we need people to do the scutwork in off-year elections, to get involved at the local level and to become candidates for town, county, and state races as well.
March 4, 2008 7:14 AM | Reply | Permalink
The turnout for Obama is merely a manifestation of the larger trends. The information cited goes well beyond allegience to a specific political candidate--it is evidence of an entire belief system.
Disagreeing with the analysis of this information or its practical consequences is fine, but 12-30 year-olds are hardly in a position to fill important public roles en masse.
Almost all of the people I see going door to door this cycle are within this age group. A number of my friends canvassed for Gore in 2000 even though they weren't old enough to vote. Evidence of Millennial groundwork is not lacking, in my opinion. I'll be sure to tell all those teenagers to get their acts together though.
"Stay off the lawn!......Oh, and fill out the necessary paperwork to become a local election inspector while your at it!"
March 4, 2008 11:07 AM | Reply | Permalink
In Party ID and how they cast their ballots, particularly in presidential elections.
March 4, 2008 7:45 AM | Reply | Permalink
You meme's are all the same, define a rigid structure for your ideas and then gerrymander the edges to include/exclude what you like.
Explain to me this: how is this "greatest generation" not just a swing of the pendulum away from the last 10 years of conservationism. Ockham's razor has me thinking you're just peddling a book, nothing novel.
March 4, 2008 9:22 AM | Reply | Permalink
Ah yes, the vaunted Millennials. Sorry, I don't believe in arbitrary generational labeling. Not when I'm a measly six months older than the oldest "Millennial."
March 4, 2008 2:27 PM | Reply | Permalink
Re: What got Nixon elected was the "Southern Strategy."
Not in 1968. The Southern Strategy came later, in 1972 as a direct result of Wallace's success in the South in 1968. Nixon was barely shoved over the finish line in 1968 by that famed Silent Majority who may not have liked Vietnam very much and may not have trusted Nixon farther than they could kick him, but who were devoutly sick of the kids screeching and breaking things.
March 4, 2008 8:31 PM | Reply | Permalink
As an X'er that has wandered the reactionary wilderness of my peers, I take no offense. Clearly you address the formative structures for our general political bent in the rest of your articles. I'm just glad that it seems those structures may have burned out, to an extent.
What's interesting to me is how despite being the essentially love child of the son of Roosevelt Democrats and the only child of moderately liberal intellectuals, my progressive views rooted in the past (and always ineffectual in persuasion) fell away toward many of the new progressive tenets of today's youth (tolerance, multilateralism, cooperation, civic activism, environmental protection) at about the time you identify the real early stages of the youth movement. And it is also curious that we see the rise of a post-radicalism Presidential candidate in Barack Obama at about this same time. My wife and I identified with his vision the first time we saw him at the 2004 convention. And she's a great example of the shifting politics of the X'ers: she was deeply Republican until Clinton (whereas her brother b. 1974 grew up with the basic liberal mindset of the Mils).
March 7, 2008 12:44 AM | Reply | Permalink
Do you really think you have the sequence of catalysts right? I'm 21 and most of my friends are between 17 and 25, and the political events that most of us first remember are either the Lewinsky scandal and Clinton's subsequent impeachment or the 2000 election (which is the type of confusing, messy thing that had to be explained multiple times for us to understand what was going on). I do think 9/11, the Iraq war, and Katrina are the most dramatic catalysts, but I wouldn't underestimate how we'd been primed to receive them by these other events. It's possible of course that you mentioned this in your book and it just didn't fit in the blog post.
And to the guy who keeps saying we should "take to the streets:" Ha. Haha. Protests just make people look like crazy hippies. Nobody I know wants to look like a crazy hippie! This in a nutshell explains my generation's reluctance to take to the streets. Though I should point out that in place of this, we make cool youtube videos and hilarious lolcat (lolpresident?) images, which are far more entertaining.
March 7, 2008 4:06 AM | Reply | Permalink
You wrote: Millennials are also the most diverse generation in American history. Almost 40 percent of Millennials identify as a racial or ethnic minority – 18 percent Hispanic, 15 percent African American, 5 percent Asian (pdf). Growing up amidst such diversity has also lead them to become the most tolerant generation in American History.
I would like to use this information to support the very premise you suggest about it being a highly diverse demographic. Can you please tell me the source of your data?
Thank you,
Roxanne in Oklahoma
April 16, 2008 5:32 PM | Reply | Permalink
It's interesting reading Millennials Rising in light that it was written in 2000 (when I was 16. i'm now 24). Some of the predictions have been incredibly accurate.
One section mentions that in early adulthood, Milleniials will have a strong influence in grass roots political campaigns networking through, and utilizing the internet. Obamania...facebook. Internet social networking didn't enter mainstream until 2003-2004.
It also talks about "hero trials" that will define a generation. This was written pre-9/11, and before other national crises.
One part concerning Millennials in the work-force said there will be a trend of Mils compromising with their workplace to have a more flexible schedule. I did that just two weeks ago to find my employers more than willing to compromise to keep me on board. I'm now part-time and launching my own business on the side. That part in the book made me laugh out loud.
Eerie predictions I must say.
Have any other Mils read "Millennials Rising", or noticed some trends with our generation?
June 30, 2008 1:16 PM | Reply | Permalink