The Smarting of America
Someone needs to tell Susan Jacoby about hyperlinks.
In last Sunday's Washington Post, she techno-moralized that the rise of video (which according to her includes "every form of digital media") has led to the fall of "print culture" and Americans' inability to read books and poems and locate things on maps. Her sociology is, as Peter Suderman points out, imperfect at best. The trends are not as uniform as she suggests, and she takes liberties with the studies she cites, assigning causality where it's not at all clear it exists and making personal logical jumps ("[it]seems to me") where even that falls short. But what's worse, she seems to have missed the biggest media story of the last decade. It's a story you probably have a pretty good grasp of if you're here: the rise of the networked public sphere.
Jacoby's basic misunderstanding comes from her unwillingness to treat the internet and television as two distinct media phenomena.As noted before, she tosses "every form of digital media" in together as "video" and goes from there. In that sense, her argument may have made some sense in the early 90s, when internet culture didn't exist. But it makes little sense if you know even the basics about Google, blogging, Wikipedia, or online video.
For example, as evidence of print culture's supposed superiority to the all-encompassing "video," she quotes from a New Yorker article (she doesn't provide the link) that notes:
"With text, it is even easy to keep track of differing levels of authority behind different pieces of information," the cultural critic Caleb Crain noted recently in the New Yorker. "A comparison of two video reports, on the other hand, is cumbersome. Forced to choose between conflicting stories on television, the viewer falls back on hunches, or on what he believed before he started watching."That's certainly true of television, but it's not at all true of online video, where related information is a click away, folks who disagree can almost always post a response or a comment, and, soon enough, links themselves will be included in the videos as you watch (a few start-ups have already done it, but none have yet hit mass-market). And, of course, it's ignoring altogether written online media like what you're reading right now where hyperlinks well-used provide ample evidence for claims that require it.
Ignoring online media again she decries candidates' ability to communicate directly with a mass audience, noting that
between 1968 and 1988, the average sound bite on the news for a presidential candidate -- featuring the candidate's own voice -- dropped from 42.3 seconds to 9.8 seconds.On this front, of course, there's YouTube where you can watch hours and hours of mash-up videos, long speeches, TV ads, and general rally appearances on each of the major candidates YouTube channel. Some of these videos, often times even the long speeches, have hundreds of thousands of views.
Then finally, there's what strikes me as her most dense claim, that
[t]he shrinking public attention span fostered by video is closely tied to the second important anti-intellectual force in American culture: the erosion of general knowledge.Of course, she chooses strategically what human knowledge she counts as "knowledge," citing without data from any earlier time (other than a series of fireside chats FDR gave during WW2) that Americans are terrible at geography and 20% even think the world is flat. She doesn't provide any account of all the new knowledge each human has acquired, from driving cars to doing a Google search.
And she doesn't account for the fact that that Google search, and the Wikipedia pages, videos, blog posts, and other miscellaneous websites it brings up, constitutes a veritable revolution in access to and use of knowledge.
There are real conversations to be had about anti-intellectualism in America. Anti-rationality on the Christian Right, the utter failures of the American school system for many children, the way profit-first communication has skewed and butchered our discourse.
But media technology is exactly the wrong place to look for problems. If anything, it's the place to look for solutions.
















I've always wondered why, if we're getting dumber, life is getting so much better. To hear Jacoby talk, people were smarter in FDR's day. But those were the days of strictly defined roles for women, where a lot of minorities had the legal but not practical right to vote and when segregation reigned in the south and had a bigger impact on the northeastern cities than people realize.
How do you argue that we were smarter back then? Because people wrote better novels? Nope. People wrote a lot of trash novels, it's just that most of them have been forgotten now and only the good ones remain in print. Because the politicians gave better speeches? Again, we only remember the good ones now. There's a survivorship bias to history.
February 22, 2008 8:35 AM | Reply | Permalink
Well said, Destor.
February 22, 2008 12:21 PM | Reply | Permalink
Well said, Andrew.
I remember hearing that when people watch TV, their brain activity flatlines and they become highly open to suggestion. I don't think the same thing happened with online video. You have a window for the video, but there is competing interest going on with ads and comments, usually.
I personally think that the poor quality and "lowest common denominator" focus of television programming shouldn't be allowed. Congress used to take issue with the potential for television to do harm or unduly influence people.
It can also be a form of good and solid public service by having the capacity to warn us of impending disaster, informing us quickly and thoroughly of important issues regarding our own and future well-being, and even educating our children and ourselves with quality programming.
That if falls shorter and shorter of these goals every year is a testament to the influence of the corporate interests that run it in the interests of profit.
The internet, at least, while crowded with misinformation, includes the tools for people to verify information with ease, or at least get a different slant on it to create some balance. Sites like this one, while it is labeled a progressive site, usually provides plenty of differing viewpoints on important issues.
I would hope that if a Democrat gets into the White House that they would appoint Michael J. Copps or Jonathan S. Adelstein
as head Commissioner at the FCC. Their voices have been in the minority for the past 8 years, but they both seem to get that television is a public service and should act like one.
February 22, 2008 8:43 AM | Reply | Permalink
Funny. She did actually talk about access to Google maps...even hyperlinked it!
But overall, her thrust was that there seems to be an anti-intellectualism and even an arrogant ignorance in this country and that really isn't a good thing. She cited a few studies (and hyperlinked them!) strongly suggesting the above.
And while I agree with you that learning to drive a car and doing a google search are forms of knowledge, there might be more to it than that. And while there certainly is access to a great deal of knowledge in and around the internet, that doesn't mean it is getting proper use.
I don't feel Jacoby is the latter day luddite you seem to be suggesting she is.
February 22, 2008 9:08 AM | Reply | Permalink
Actually Loki, none of those hyperlinks go to studies. They're auto-links created by WaPo that go to "related articles" on those topics. They don't link to the studies, just other Post pieces on, say, Harvard University.
Also, mentioning Google Maps and Facebook is not the same thing as understanding them.
February 22, 2008 9:56 AM | Reply | Permalink
My mistake.
Correct. Just like my point about knowing how to use the internet.
February 22, 2008 10:19 AM | Reply | Permalink
You seem to have proven your own point on that front...
February 22, 2008 10:22 AM | Reply | Permalink
February 22, 2008 11:20 AM | Reply | Permalink
"People wrote a lot of trash novels, it's just that most of them have been forgotten now and only the good ones remain in print."
Good point,Destor23. There were mountains of dreck printed, broadcasted, screened during the "golden age". The difference for us today is that we have the technology to store the books, films, TV shows, news broadcasts, etc currently being produced. We can already determine that a lot of it is dreck, but only time will tell.
February 22, 2008 10:02 AM | Reply | Permalink
Does Jacoby consider the Flynn Effect? The typically rising scores on IQ tests is explained by the need to periodically set a baseline of shared knowledge. When some things are known only by the educated and intellectually curious they serve as indicators of general intelligence. But over time these things become general background knowledge, so tests have to be updated to prevent a false (?) impression of rising IQ.
Are we smarter, in knowing these things, or not? Matter of definition.
That said, I find most video a waste of bandwidth, but make an exception for the thumbnail-size YouTube and TPM-TV clips.
February 22, 2008 10:07 AM | Reply | Permalink
The difference between Internet video and television can be seen in this year's presidential campaign, too. Before television, politicians were great orators. People got most of their information from print, but speeches were hugely valued. But with television, it soon became all about sound-bites. That promoted simplistic solutions to complex problems.
Could Barack Obama be a serious presidential candidate if it was still just television? Doubtful. His points are more thoughtful, more in depth than a simple slogan or sound-bite. We're back to great orators again - perhaps even more than before - because of Internet video. This is the first campaign to really take advantage of the possibilities, and I think it's demonstrating what a difference the medium can make. After suffering through decades of simplistic sound-bites, I'm REALLY glad to see the change.
February 22, 2008 11:28 AM | Reply | Permalink
How many letters did you write to the Editor before the Internet? Or to friends? I'd be hard pressed to send a thankyou note. Now, I write thousands of words a day. I read dozens of newspapers, instead of one, and I'd rather read a post than watch cable news, which never seems to provide a fraction of the information I can get from a post.
The fact that the medium has changed cannot erase the fact that people are reading and writing more than they ever did before. Kids don't just talk on the phone, they text, and e-mail and chat. These days, when I peruse the periodicles at my local library, I'm struck by how limited it is. After a few minutes of looking for last months issue, only to find the article I was looking for ripped out, I usually head over to the public computer and log on the Internet. I can't watch TV any more without my laptop.
We're reading AND writing. We just aren't killing trees to do it.
February 22, 2008 11:45 AM | Reply | Permalink
Kids don't just talk on the phone, they text, and e-mail and chat.
IDK, Memekiller, IMHO IM can't be expected to replace a good book. I'd say more but OMG, MOS GTG. TTFN.
February 23, 2008 9:26 AM | Reply | Permalink
Put another way: I haven't missed a post on TPM in years. I've missed every TPMtv episode ever make, exept maybe two.
February 22, 2008 11:47 AM | Reply | Permalink
Andrew, would you put this post in video form? I don't have time to read it. (0;
February 22, 2008 12:02 PM | Reply | Permalink
I haven't read Susan Jacoby's book -- just reviews, though I might read it, because in some measure I tend to agree with her thesis. Reason -- more than 20 years teaching at the College level mostly 18-22 year olds who take a History course, but don't have the skills to read a map, and also lack a sense of History. I normally started a first class with a little survey, asking students to discriminate between Civil War and Civil Rights Movement, Teddy Roosevelt and FDR, First and Second World War -- and normally half of my students just couldn't do it. I don't think this is the fault of technology -- TV or electronic media, but somewhere something has gone all wrong. For instance about four days after 9/11 the NYTimes sent interviewers out with blank outline maps of the world, and asked people to point to Afghanistan. They counted pointing to Pakistan and Iran as correct inasmuch as the respondant had the general idea. But only 17% could identify the general geographic region. Interesting, because for a few days TV had been running much archived video about Afghanistan, complete with quasi maps.
The fault, I believe is totally basic. You actually have to teach children how to read a map, which is, afterall, a symbol set denoting elements of space and place, and it isn't all that much different from teaching children to read using the alphabet -- again a symbol set for words that in turn have meaning. For some reason, (and I would suggest it was false cost control) that set of lessons got dropped from many school curriculum -- just as History as identifiable benchmarks in time got lost in a Social Science curriculum that placed higher value on "relevance" or "identity" than it did on the narrative. So when children who have been misserved by such curriculum land in College, and as part of distribution requirements need to take a History Course, those of us who taught them are forced to adapt -- how to teach young adults who never were exposed to learning basic skills, and using them to make appropriate deductions.
Yes, Google Maps are great -- use them all the time personally, but I also still use my large atlas for which I paid nearly $200 and highly value, simply because when reading about a region having a high quality map with symbol sets all over it that I was long ago taught to read, is valuable. Right now I am in the midst of a new book on the Partition of India in 1947, and while the author supplied several useful outline maps tied to the text, the large map with irrigation canals, railroads, paved roads and all is much more useful. But without the very early skills training in how to read maps -- the point of having them is lost, and I doubt if it makes much difference whether you display them on a screen, or clear off space for opening up a big atlas.
February 22, 2008 12:06 PM | Reply | Permalink
Great post, Andrew.
I think Steven Johnson, in Everything Bad Is Good For You, refutes Jacoby's line of argumentation most effectively.
It's not that we're not learning, it's just that we're learning differently. We're learning experientially, like we do in video games. We're learning in networks, like we do on sites life Facebook.
Different isn't bad.
February 22, 2008 2:46 PM | Reply | Permalink
Did you notice Jacoby's response to Johnson's book? She literally "refutes" his entire argument just by saying "balderdash." If that isn't persuasive, I don't know what is.
February 22, 2008 3:08 PM | Reply | Permalink
I've often used the "balderdash" argument on term papers. Quite effective. And, so easy!
'
Leaves so much more time for goofing off!
I actually didn't notice...I only quickly skimmed it.
If you've seen Lee Siegel's new book, he basically takes the Balderdash argument to people like S. Johnson and Douglas Rushkoff. At least what I could tell from spending about 4 minutes reading it in B&N one night...couldn't really take much more than that.
February 22, 2008 3:41 PM | Reply | Permalink
HERESY CSCS! BLASPHEMY! ;-)
While I agree that our culture is a bit vacuous and more inclined to read (or watch) things about Britney or Lindsey rather than say global warming, I feel that maybe the root of this "new media" cynicism is in part the general historic fear of information itself. Knowledge is power after all and heaven knows knowledge isn't for just anyone. People might do things with it and not "know their role" and maintain the status quo.
I'm a little reminded of how the Church (Rome of course) was more than a little vexed when the bible was translated from Latin into a language that could be read by the masses. Into English? People could read it themselves? The horror! And so poor John Wycliffe, for his effort, ends up having his bones dug up, burned to ashes and tossed in river Swift. In regards to the "internets" I suppose since Al Gore invented them that maybe Susan Jacoby would like to see poor Al receive some similar sort of punishment for it's current unholy sway over all us rabble! However I have a sneaking suspicion that Al Gore may in fact be made out of tubes himself so burning him might prove extremely difficult. Maybe they could just use the tubes he's made of to pipe oil out of ANWAR. Gosh, that's like recycling AND destroying the environment at the same time...cool.
If only The Dead Milkmen were still together they could have recorded an entire album (and a great one) about all of this! :D
February 22, 2008 4:15 PM | Reply | Permalink
I absolutely agree with you -- the idea that knowledge could get into the hands of the Little People is a terrifying concept.
It's all about power. Knowledge is power...true today as it ever was.
Have you ever read Harold Innis? He was a political economist at U. of Toronto, and a teacher of McLuhan. Anyway, he talked about media having a time- or space-bias. Time-biased media were durable and heavy -- stone tablets. They did not allow geographical dispersion...hard to carry rocks far distances. Space-biased media are more ephemeral -- tv, radio, newspapers. They allow empires to reach out, but the media doesn't last.
He was interested in "monopolies of communication," and how knowledge and power and media were all interrelated.
A long way of saying that as knowledge and the media that facilitates knowledge become dispersed and democratized, that brings about a shift in the balance of power, and perhaps that's what we're seeing here.
February 22, 2008 4:32 PM | Reply | Permalink
I have not read Harold Innis but thanks for this, it sounds fascinating and I'll definitely check it out!
Another variable in play may also be shear weight of numbers in combination with these other variables (space and time). 1 billion people 100 years ago. 6 Billion today. Estimates of over 9 billion in the near future. Those seem like very large numbers in terms of "controlling the message".
Then again I sometimes I think about small town vs. big city. In a small town it's much harder to hide or keep a secret while it's much easier to be anonymous and almost invisible in a big city. With all of the people, many shouting over one another, messages get drown out and people start behaving like lemming and simply following the group. After all, someone up there in the front of the line must know where we're going.
February 22, 2008 5:11 PM | Reply | Permalink
Yes, the small town/big city thing is an interesting metaphor. Sometimes, the Internet, as "big city" as it is, seems to be a small town...almost intimate.
We forget that everyone is (or can be) watching us.
February 22, 2008 5:24 PM | Reply | Permalink
I saw the Dead Milkmen warm up for the Red Hot Chili Peppers at the Palace Theater in New Haven, back in the day.
Most people were there to see the Chili Peppers, I was there to see the Dead Milkmen.
;-D
February 22, 2008 5:49 PM | Reply | Permalink
Nice! I have and always will love the Milkmen.
I was lucky enough to finally have caught them perform in a tiny club in the Village in NYC before their run was over - they were performing with a local group called Two Skinny J's (who were quite good themselves). The best part of the show? Why the Milkmen sang the J's set and the J's sang the Milkmen's set. They paid homage to each other (rather mockingly but it rocked!)
February 24, 2008 7:02 PM | Reply | Permalink
Andrew, Sorry to respond on the wrong post, but there are problems with your other, excellent posting asking for everyone's ideas about John McCain. It doesn't allow me to see all the posts, and it ends without allowing for comments (too many comments?)
The old TPM let you program in as many comments as you wanted, but there is evidently a limit here. Not only that, but if you have reached your limit, there is no place to post a comment either.
If I happen to remember where I posted this comment I will come back and see what you say, but if I don't, I don't have any way to track it either, since my most recent comments (the last time I looked) were from 3 years ago.
One thing I noted from other posters in the McCain opne-forum, and I know it has been brought up many times, is that conversation is pretty much dead with this new system. I am sorry to see that, because it was such a big part of what TPM Cafe used to be. There were several comments that I wanted to respond to, but I knew it would make me start all over again reading comments, even if I could get back, and if I just wanted to make a general comment there was no way to do it becaue this "Post a Comment" section isn't there.
Sorry to keep complaining, but you had such a good thing going....sorry to see it gone
Jan
February 22, 2008 8:48 PM | Reply | Permalink
Wow! I remembered where I left my last comment! One question/suggestion. Is there any way we could click on a poster's name and start a conversation that way?
It is not my preference, because turning into a private conversation is not why we are here, but it is so frustrating to be stymied from any back-and-forth like we were all used to.
Is there any way to communicate with other posters by clicking on their names?
Is there any way to leave a comment and not have to depend on your failing memory to seek it out to find out if anyone had a response to it? Is there any way to go back over a post with 96 comments when you already reviewed it when there were 72 comments so that you don't have to re-read all of them?
Just me again
February 22, 2008 8:59 PM | Reply | Permalink
I bet William Jennings Bryan would've made one hell of a You Tube video. I can imagine hearing his famous Cross of Gold speech at the 1896 Democratic Convention in Chicago. If I'd wanted to judge for myself how price deflation was hurting farmers, it would've taken all day to find those numbers at the library.
Later today, I'm going shopping for plasma televisions in Phoenix. I imagine the store might be demonstrating the movie "Tombstone." I could use my PDA/smartphone to find out that the OK Corral gunfight happened in 1881, just 15 years before Bryan's speech. Maybe, while I'm waiting for the salesman to fetch my TV from the warehouse, I'll e-mail Susan Jacoby to speculate whether Wyatt Earp (1848-1929) could've located Afghanistan on a map.
February 24, 2008 11:18 AM | Reply | Permalink