Good Cable, Bad Cable, Same Cable
There are times when dealing with the vital obscurities of telecommunications can verge on the metaphysical. This is one of those times when an issue, as important as it may be, seems more relevant to a philosophy class than to a discussion of regulation.
Here is the question: Can a single activity by a cable company be both good for consumers and bad for consumers at the same time? Answer: Do you have to ask?
Here is the setup: Cablevision, the New York City-area cable company wanted to provide its own version of a digital recorder. Instead of having a separate set-top box like a TiVo box, Cablevision wanted to offer a recording service. Customers would aim and click to record shows just as they would with a TiVo or other digital recorder box. Instead of the recording being made on a box sitting on top of your TV, the actual recording is sitting somewhere in a computer within a Cablevision complex, nice and comfy in its own little spot reserved just for your account.
To most people, that distinction might seem less than trivial. But not to Hollywood. Alert for any opportunity to file a copyright lawsuit, a batch of studios and programmers sued Cablevision for violations of the copyright law. They didn’t even wait for Cablevision to test the service, filing suit on the basis of a Cablevision announcement of a technical trial. The test never took place.
The case has two levels. First, the studios want to be paid for the “buffer copy” made of any recordings. In any computer, the bits of data are gathered together before being assembled into their final format – a picture, movie, song or document. The buffer is never seen by human eyes and exists for only a few seconds. Nevertheless, Hollywood has been on a tear, in this instance and others, to make sure they get paid for the buffer copy's very existence.
Second, this case is a frontal attack on the key case from 1984 (the famous “Betamax" case) which established the right of consumers to record material off the air with their VCRs while saying that manufacturers of VCRs (and later technologies) couldn’t be sued if the device was capable of other “substantial non-infringing uses.”
Remarkably, the federal judge hearing the case sided with Hollywood. He said the determining factor was that Cablevision was making the copy and not the consumer, because the show resided within Cablevision.
The ruling makes no sense. It’s now on appeal. A group of public-interest groups, including my day-job employer, Public Knowledge, filed a brief in support of Cablevision. We said that if the decision were allowed to stand, the whole concept of network-based services would go away, with consumers and innovators both harmed. We said there is no difference between a remote recording and one sitting on top of your TV. And we said that this case could wipe away the benefits of the Sony case. We’ll see how it goes. (The case is Cartoon Network v. CSC Holdings, No. 07-1480-cv.)
However, because this is cable, nothing is simple, and here’s where the metaphysics comes in. The fact that Cablevision wants to offer a recording service is fine, as far as it goes. But at the same time that the service might be a benefit to consumers, it also serves to extend the cable industry’s control over what is essentially a closed cable network in which the cable operator, and only the cable operator, decides what services will be offered and on what terms.
That control is a separate issue being fought out at the Federal Communications Commission (FCC), a remnant of the 1996 Telecommunications Act. Back then, Congress said that cable had to provide consumers the right to buy their own cable navigation devices – boxes and remotes. The law was never enforced by the FCC, which kept giving cable companies waivers.
Now, FCC Chairman Kevin Martin is pushing for cable to open up its network, and has stopped granting some of those very convenient waivers. However, a whole generation of services has developed and been exploited by cable without any participation by outside consumer electronics manufacturers. A new generation of technology, enabling two-way services, is starting to be rolled out. At the moment, those will be governed by cable’s new, proprietary standard developed by its own proprietary CableLabs operation that is designed solely to limit third-party manufacturers from offering services without first getting the permission of the cable company while limiting the features an outside company can offer.
Several public interest groups are urging the FCC to look into opening the cable box for competition. That way, not only will Cablevision be offer new services to subscribers, but others could as well, and another pesky metaphysical issue will vanish.















This actually seems very similar to what happened to Michael Robertson and MP3.com. Robertson offered a service where MP3.com members that could prove they had some particular CD (the CD was scanned by MP3.com over the Internet) could then listen to that CD in mp3 format from any Net connection. It was a sort of global home stereo as long as you had a Net connection. To do this MP3.com purchased a few hundred thousand CDs and transcoded them to mp3 format and made them available to members over the Net. But again, only those CDs for which the members had provided proof of possession.
This little venture cost Robertson something over 200 million dollars. If he had allowed users to transcode their own CDs and then upload them to his servers and then allowed them access to those MP3s, apparently that would have been OK (at least that was my impression at the time). But providing his own copies on his own servers was a multi-hundred million dollar mistake which likely would have been a criminal act as well as civil violation for most average people.
My guess is that the cable companies are also being greedy. Likely they're not even making many copies of their telecasts for each subscribers. They're probably making a copy of everything they broadcast and then keeping index information for subscribers. That would make more sense than having thousands or even millions of copies of the same material.
I think on the individual basis, the copies are somewhat within the realm of "fair use." There's no "fair use" involved with third parties providing copies. I was going to write .. from which they derive income .. but income is irrelevant.
I'm not a lawyer or an expert in copyright law so this is just my streetwise or streetdumb view of the situation. Watching thieving organizations like cable networks and media publishing pimps look for ways to screw each other is a popcorn consuming event. But either way the average media fan ("consumer" to the industries involved) isn't going to get any benefit.
I often wonder what would have happened to MP3.com if Robertson hadn't tried the outside music scheme. He had a great site that seemed to be making plenty of money. It was one of the most popular on the Internet, both with fans and independent artists. Maybe it was a dot com bubble scam without real profit and never an avenue for independent artists to build a fan base and income from their artistry.
June 12, 2007 12:39 PM | Reply | Permalink
I wonder if there would be any bandwidth savings if it was done the way Hollywood doesn't want it to be done?
June 12, 2007 1:45 PM | Reply | Permalink
I have a simple answer: get satellite television. Not only is it much cheaper, it's 100% digital, you never have to worry about crappy cables, and they GIVE AWAY FREE DVR's when you subscribe! The Cable Robber Barons and Hollywood Celebrity (supposed liberal do-gooder) corporate multi-billionaires be screwed!
June 12, 2007 9:37 PM | Reply | Permalink
This is a power fight for ownership of you.
Think about Tivo and copycat services that are fighting as pimps controling the ads into the content delivered to you!
Hollywood produces movies with ads already in them for movies; Tivo stores in advance pre-delivered new ads and placement products before you watch the entertainment. Watch a repeat, new ads can be spliced in, local venues also.
These are chosen according to an individual’s demographics. Tivo and/or whatever companies win control, will splices the advertisements or placements into the material in real time into what an individual is watching. Just for that individual. You may not see the same ads delivered next door.
Advertising is sold according to the perceived audience for the ads. If beer advertisers buy beer drinkers the organic orange juice producer add can be dropped into the home that fit that profile.
The beer producer pays full price and the OJ produce does also according to the number of viewers they market to. Gross number of viewers in ratings does not profit make. Advertisers buy for their target audience.
If you can send different ads to each faction of the audience with the same costs to produce content it is like discovering the golden goose.
All of these issues are the negotiating moves of each side. If cable buffered the content they would control the adds that would be dropped in and gain an advantage of receiving more money as the controller of the storage and splicing of the advertising. If the ads are stored by Tivo, propositioned for the real time story you are watching, according to your demographic profile there is different money split.
The problem of course, beside everything else, is when Visa buys adds for customers who are behind in their payments and they drop in a little 30-second vignette about sob's that don't pay their credit card bills. Also a little candidate warm and influential propaganda short that drops into a sitcom talking about who he is in the story line is a little much.
Government grooming of the public discontent over policy reluctance will be more evasive than today, but not as obvious.
Yes sir, power, access, and money are being fought over. You are the prostitute being sold, the entertainment and service provider are the Johns, -remember that song by Willie Tee- Thank you John- about spreading the money right!
The money collector or excuse me the advertising companies provide the juice or money to corrupt your reality.
We have laws about the physical environment, but your synapses best interest and unique reality can be polluted and the polluters are rewarded.
Listen and think about power, control, sex. Hey you! Yes you, me, us, the hoes, but you think you are the John you say! No, the powerful sell us!
Your cell phone company has been sold to another company you say; no it is you who has been sold.
Your cable company has been sold; no it is you who has been sold.
Your house loan has been sold; no it is you who has been sold.
Your Internet provider has been sold, no it is you who has been sold.
Can I re-mind us, clean out our Illusional reality, you ask? No, your mind is owned, but let me look. Let me see what the tag says.
Yes, I can read it, Bred in America to be owned by others,
do not remove this tag. Proprietary information, not intended to be known.
Do not inform the merchandise of its property status!
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Today, are we searching for I deals or Ideals?
-Thinking
June 12, 2007 10:19 PM | Reply | Permalink
I've had the idea forever ... I'll just keep putting it out there ... a significant tax on all public relations and advertising expenses.
Say, 25% to 40% of all a company's (or non-profit's) expenditures on advertising/public relations, that's production plus media charges.
There can be a nice exemption for the first $200,000 of spending by any entity, to let the little guys do local campaigns with no penalty ... and we'll even let Bud or Coors have the same little break on their multi-zillion campaigns. (There might have be some regs to keep big Co.'s from setting up artificial small subsidiaries to evade.) Oh yes, and TV and Cable networks have to value their own self-promotion at the highest rate they could sell it for to others.
The big companies will continue to advertise, they have to to drive their sales ... they'll just have to pay more for it, society will get a benefit, and hopefully there will be a slight decrease in the overall amount of advertising/public relations nonsense going on overall. Especially in politics, candidates that rely on PR operations would be put at a disadvantage to campaigns that acted more 'organically,' so to speak.
This must cover every medium of advertising. Whether the medium is federally licensed broadcasting or not, the advertiser is 'polluting' our civic space with their message, there is inevitably a measure of exaggeration and/or hype that offends society's overall need for reliable information ... let's collect a tax on that subtle pollution of our collective cultural space.
Think about it, folks, I hope you'll come to see how many social ills this may help ameliorate over time ...
June 13, 2007 10:04 AM | Reply | Permalink