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Enough Tinkering

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Kudos to Jonathan for his important new book.

One of the reasons we are talking about what's the right approach -- or the most politically feasible approach -- to insuring all Americans is that millions of Americans are telling pollsters and politicians that the health care system is in crisis. The public has put this issue on the table for the political system -- not the policy wonks.

Individuals, like those profiled in Sick, experience the health care crisis in many ways. But is there a explanatory diagnosis for why the health care system is not serving them?

Perhaps some people think the problem is not enough careful tinkering with the system we have. But increasingly, the diagnosis that makes the most sense will focus on the structural failures of the private health insurance industry. If insurance companies make their profits by denying care, refusing to cover people who are expensive, spending more money on advertising than they do on wellness, and just passing along increased health costs -- then the public may decide that tinkering with the private health insurance system (and subsidizing and regulating them to do what their business plan doesn't allow them to do) is not the way to go.

So I'm betting that the public, making the diagnosis that the private insurance industry is a key part of the problem, is unlikely to be impressed by tinkering. And many experts and commentators (who do think in their heart-of-hearts that single payer is the way to go) may be surprised that the public won't see "regional buying pools" and individual mandates as giving them the kinds of guaranteed coverage the system doesn't currently offer.

This promises to be an exciting discussion. Many of us who think single-payer is the right direction have thought long and hard about step-by-step ways to get there. Jacob Hacker's plan, recently published by EPI, is structured to allow lots of choise -- including ways to let Harry and Louise keep the private health plans they now have if they like them. But the big question is the one Jonathan asks here: will tinkering, even at an ambitious scale, get us a health care system that covers everyone, affordably, and with the kinds of structural arrangements that can begin the reorganization of the health care system to control the spiralling health care costs our economy is now facing?

Roger Hickey, Campaign for America's Future www.ourfuture.org


4 Comments

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Selling universal coverage to Congress - hard. Selling it to the general public - easy. Why? Because the old system is collapsing. Those people who still have good private coverage are only a few years away from where the rest of us already are. Government employess - including Congress who now have good private coverage will be the last ones to feel the pain. Progressive groups should pool their resources and develop a marketing plan aimed at the general public. Direct mail and tv/radio ads in addition to op/eds in local, not national, papers.

MHOFWIW.

Harry and Louise may well have changed their tune now that they are middle-aged and paying those outrageous premiums. Maybe Harry's been downsized and replaced by a younger, cheaper worker. Maybe Louise has developed a chronic condition and is terrified that their insurer will drop them.

(Yes, I know they are fictional characters.)

Stupid question time: who are Harry and Louise?  I know they're not the people who drove a car off a cliff....

Louise dumped Harry for Thelma :-)

From Wikipedia:

"Harry and Louise" was the name of a television commercial funded by the Health Insurance Association of America (HIAA), a health insurance industry lobbying group, in opposition to President Bill Clinton's proposed health care plan in 1993. The ad depicted a middle-class couple, portrayed by actors Harry Johnson and Louise Claire Clark, despairing over the allegedly bureaucratic nature of the plan and urged viewers to contact their representatives in Congress. It was widely credited as being a major factor in the plan's ultimate defeat, and is often cited as a landmark moment in the use of public relations techniques for lobbying. The commercial was created by public relations consultants Ben Goddard and Rick Claussen of Goddard Claussen.[1]

The couple made a brief return in an unrelated 2002 ad, produced by Goddard Claussen Porter Novelli (Goddard Claussen was purchased by Porter Novelli in 1999), advocating human cloning for therapeutic purposes on behalf of CuresNow. The second ad was the subject of a lawsuit by the HIAA who claimed that they owned the characters; however, a court ruled that the characters were owned by Goddard Claussen, and it aired during a showing of The West Wing on NBC.[2]

This ad was one of several prominent political attack ads parodied in the 78th Academy Awards (March 2006). An older couple sitting at the kitchen table bemoans the "foreign-sounding names" of the best actress nominees, then praises Reese Witherspoon for having an all-American name.

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