Scratch 'n Sniff Debt
The following article is good for a holiday chuckle: Credit Card Appeal: A New Look, Smell. Besides the obvious humor (note the quote calling the AMEX Blue card "sexy"), I confess that I was pleased to read this story. Not that I'm excited for my new titanium "plunk factor" or lemon-scented credit card; to the contrary, the idea is ridiculous. There is, however, something to be said for good, old-fashioned marketing competition in an industry that's dominated by contract trickery and well-concealed traps. If someone gets duped into a high-APR, high-fee debt situation based on their uncontrollable attraction to Battlestar Galactica products, well, that might be just a little easier to accept than a 0% promo APR that disappears after six weeks due to an unexpected "change in terms." So have at it, Citibank, and welcome to the realm of the absurd. I only have one lingering question: how long before you partner up and give the world a $400 gold-colored credit card with a brand-name stamp?
Leave a comment