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I love to shop at Target. I buy brightly colored baby clothes for my cutest-in-the-world granddaughters and doggie toys for my almost-as-cute golden retriever. I always figured I was their perfect customer. I’m cheap, but willing to spend money on those I love.

I was wrong. I had the business model upside down. I figured Target made their profits on high-style, low-cost goods. Businessweek just reported that Target’s latest statement shows that three-quarters of their profits didn’t come from the sale of goods—they came from subprime lending. That’s three out of every four dollars of profit come from interest, late fees, over-limit charges and penalty fees. I guess the baby clothes are just the teaser; what they really want is 29% interest on the Target card. And that difference has big-time political implications.

Business analysts are worried about Target because the evidence is growing that they have pumped up credit card returns by steadily lowering lending standards and pushing credit cards into high-default territory. As the American family begins to stumble under a crushing debt burden, hard times are predicted for Target. They sell low-cost goods, but they are surviving on high-cost credit products.

But there’s another implication to the Businessweek revelation. The Target example shows how far subprime lending has permeated American business. Is Target in the low-cost baby-stroller business or the high-cost credit card business? By a vote of three-to-one, the profit line says it is all about credit cards. That means that Target cares about tariffs and trade laws, immigration policies and all the things that keep their stores running. But they are even more interested in the laws of consumer credit. If they want to protect their biggest source of profits, then Target becomes a big ally for the credit card companies in the battles over credit card disclosure laws and interest rate regulation. Target has a real interest in every law that lets creditors squeeze debtors for repayment.

When it comes to passing laws to protect them from predatory lenders, consumers don’t have many friends in Washington. The Target story is a reminder of just how many forces are aligned against them.


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The other problem is that many of the people who are most hurt by these practices are the ones who would scream the loudest if attempts were made to restrict who can get credit. Like the interest only loans that enable people to purchase far more expensive homes than they could with conventional financing, these loans are probably really bad for most consumers but they are still very popular and trying to stop them would probably anger many of the same people that you are hoping to protect.

Maybe the answer is to better educate consumers, but even then people don't always do what they know is good for them, look at the number of people who smoke or overeat, they know it is bad for them but they still do it. Predatory lending practices seem to work the same way, most people probably know that they should not be financing some of the things that they are buying, but they still do. Any attempts to keep people away from their easy, albeit expensive , credit, would probably result in an outcry from the very people who might benefit from legislation.

Last time I shopped at Target, which was several months ago, I paid cash at the register. I was told I could get a discount on my purchase if I applied for their credit card .
I declined .
Oh these predators are everywhere!

Well ok, but I am having a hard time thinking of a constituency clamoring for "late fees, over-limit charges and penalty fees," which is the gist of the problem Warren is pointing out.

It happens to smart edjumacted consumers, too; they just bait and switch, put all kinds of little new "products" you may not even have "bought" when you signed up for the credit card, they come in those little flyer announcements in the bill with tons of tiny tiny legalese announcing a change in terms, seems like every month sometimes. They bet on consumers not having time to read them. I'm old enough to remember when it wasn't this way with credit cards, there were strict laws in many states about what they could do in this regard and what they couldn't (in the ancient days of the early 90's, even.)

I think your argument putting all kinds of new "exotic" lending under the same tent with this is sort of mixing apples & oranges. Possibly because you basically don't like more people having access to credit? I think it's baloney that most people enter into exotic mortgages not knowing what they are getting into--most don't take big steps like that without investigating--the "foolish" ones are just the sort of people who are willing to risk more. But few expect a $2,000 bill from Target to end up being a contract with the lender changing the rules umpteenth times, taking the consumer more time to understand and manage than a six-figure mortgage, and perhaps a team of lawyers to figure out. The problem is there's not enough oversight/regulation of consumer credit, far far less than their used to be. No ground rules, they change the rules all the time. (Sometimes, I swear you can figure out when a credit card company is having a cash flow problem in what rules and enforcements they decide to stress that month.)

Mortgages are a whole different ball game, people expect them to be complex, it's a major life decision. Indeed, one could easily argue that the 2nd mortgage industry saw a great unfilled need for people to get free of the increasingly bullshit time consuming bait and switch-the-rules predatory lending practices of a lot of consumer credit companies and people took them up on it: one loan, one set of unchanging rules regulated somewhat by the government, people so eager to get out from under the credit card company bullshit that they will put their house on the line as collateral to escape from them.

The reason "subprime" lending can be profitable is that you are targeting people that may have a tough time repaying and may have been slow in the past. These are the people that are going to generate late fees and trigger the clauses that lead to the high interest rates. The second mortgage industry also prays on these people by exploiting their desperation. At the point that someone is behind on their credit cards and getting collection calls they may not think through the commitment that they are entering into when they get a second mortgage. the ARMs and interest only products can compound this problem because the way they are marketed it sounds like a easy way out, when in fact they may just make the problem worse down the road.

Most people probably know what they are getting into when they sign up for a credit card or get a mortgage but a certain percent do not. For me the question is how do you protect the people that do not understand these things without taking the opportunity to use these products away from everyone else. In the end I think that is why any restrictions of these products will be met with resistance as everyone thinks they can handle them, unfortunately as the high default and forclosure rates show many people who think they can handle the obligations cannot.

Plus, their are a good number of investment scams out there that involve refinancing your house with an interest only loan and then investing the "savings" in stocks or other high risk investments, usually hndled by an associate of the lender, which seems to be the definition of predatory lending. It is foolish to put ones house at risk needlessly and many of these exotic loan products are designed to do just that.

It's not just Target.

Up to 1993 I was a corporate lender for Bank of America, and I had several finance companies in my portfolio that lent both sub-prime and prime. The collaeral included cars and homes.

The sub-prime lending business is a collections buinsess. You make your marginal profit by being an effective collection agency. There are lots of ways to do this, varying by collateral, but they all come down to charging high fees and collecting collateral aggressively.

Even back then, very large companies were making good money in finance, and only moreso since then. I calculated at the time that in valuing General Motors, if you subtracted out the value of Hughes, EDS, and GMAC (the finance subsidiary) GM was worth just about zero dollars. Today, GM makes far more in GMAC than it does selling cars, so like Target, it sells cars so it has an opportunity to lend money on them as collateral via loans and leases.

If you look at the debt levels in the USA today compared to just a few years ago, the figures are staggering: everyone is leveraging up, consumers, businesses, governments. It won't end well, which is why the finance and banking industry finally made the big push to get the bankruptcy bill passed: now, consumers will become tied to their debt forever with no real means of escape. Watch for more people just dropping their debts and disappearing in response to the changes in the BK law, further eroding the stability of our society and families.

You can't solve usurious sub-prime lending practices by educating consumers. The only effective way to do it is to regulate the industry with all-in caps on lending & default rates. If you were to limit lending rates (all in) to say prime plus 3% and default rates to prime plus 8%, this would have an immediate effect on lenders limiting credit to high-default-risk consumers.

As a long aside, please note that Reg Z, the law that was created decades ago (by Democrats) to protect consumers from dishonest lending practices includes the "Disclosure Statement", that piece of paper you get when you buy a house, or a car, or any kind of consumer loan. It's the document that summarizes all the fees and rates, and shows you the all-in interest rate. This is an important document, and here's why:

If a lender gets that document materially wrong, say by mis-calculating the total amount due, fees, or the all-in interest rate, under Reg Z you are NO LONGER LIABLE TO REPAY THE LOAN. It's a huge penalty, and was designed to give lenders a real incentive to get it right and be honest.

A friend of ours (a single mother) had executed a loan with a local dentist to pay for her son's braces. It turns out the dentist just kept charging the monthly payment past the end term of the loan, and kept the braces on far far longer than either estimated or needed, and she had more than paid back the original loan. She had a copy of the Disclosure Statement, and I had a local lawyer draft a letter stating that she was due a repayment of all amounts paid since the dentist had violated Reg Z.

She got the remainder of the service for free and a rebate of 6 months of payments, and the dentist made her sign a settlement contract with a confidentiality provision.

So, go back and double-check those disclosure statements on your mortgage; if they are materially wrong, you might be in an interesting situation.

NOTE: I don't know if in any recent legislation Reg Z has been modified. The last time I looked at it (for this woman) in 2002 it had not changed.

I don't apply for discount cards anymore either. They usually come with some cancellation fee.

But get this--I used to apply and 3 years ago at least, I was ALWAYS rejected. To this day I still don't even own a credit card. It's all cash, check but mostly Visa check card.

Holding a lender accountable to laws such as Reg Z isn't as easy as it may seem.  What I found in my dispute with Citibank, that all Citibank had to do to relieve themselves of all accountability to the law concerning my dispute, was label it frivolous.  There is a loophole that allows them to make that determination upon receiving a dispute, then any accountability to resolving it in a timely basis, and not collecting on it during the dispute period, is dissolved for all practical purposes.  At least this is what transpired in the courtroom I was in.  My dispute was legitimate and not frivolous in any way.  I didn't even get a chance to present my argument in the courtroom.  I don't believe the judge even looked at my pleadings.

 I believe the laws like Reg Z and the others that are supposed to protect consumers, effectively do the opposite.  They define ways for lenders to absolve themselves, so that consumers cannot enforce their rights in court.  Big lenders have scores of attorneys that make sure it works out that way.  

Jim Anderson

The Truth About Credit

 

Last time I shopped at Target, which was several months ago, I paid cash at the register. I was told I could get a discount on my purchase if I applied for their credit card .
I declined .
Oh these predators are everywhere

 

I had the exact same experience! 

I declined as well.  After watching Oprah's show on interest charges as well as the usury, "over the limit, late fees" I spend cash as often as possible. I find it absolutely dispicable how predatory merchants are. Especially, the way they will raise interest rates on your card, even if you miss a payment on ANOTHER merchant/bank card. I was shocked to learn that.  It is no longer about your credit history with that merchant but your credit history with anyone that will trigger their usury.

So yes, it is very easy to believe that these merchants make more off credit lending than the mdse they stock in their stores.

I don't apply for discount cards anymore either. They usually come with some cancellation fee

Are you kidding me!!!  A cancellation fee????!!  WTF!!

I presumed you were taking advantage of the discount at the time of purchase and then cancelling the card?  I did that as well,initially until I found out that it dings your credit report...I stopped.  Now, they charge fees to cancel?   Credit is just horrendous nowadays.  It use to be you could pay it off in 30 days without any interest charges...now they want to charge you annual fees.

Maaaannnn, credit sucks!!

I feel really sorry for young ppl and recent graduates.  They are even luring them with 'interest only' mortgages.  Young kids think that is a good idea, too!!

I was thinking today about the interest charged on credit cards; while they disclose the Annual Percentage Rate, they do not disclose the Annual Percentage Yield (APY). If you look at almost all of your credit card agreements, they charge you two (2) months of interest, even if you paid your previous month in full. Effectively, this makes your interest rate ~36% instead of the advertised 18% -- even if you pay your credit card bill on time -- and heaven forbid if you are declared to be in default with a 29.99% APR, then you are paying effectively ~60% interest alone. When you add in the fees on top of that, you could be paying well over 100% interest.

Considering Democrats from credit card states join the Republicans in blocking any attempt to curb these abuses, is there anyone who can speak on behalf of the American consumer/debtor?


Find the Truth. Do Justice.

I wouldn't argue with your experience, although it would be interesting to know more of the facts of the case.

I've had two other experiences I didn't mention with Reg Z in my first post.

In 1991 a client of mine when I was a banker (a SoCal S&L with a finance company sub) had made a mistake (due to a programming error) on a large number of Disclosure Statements. The error was material. We were nervous as hell because these mortgages were our collateral. Our attorneys and their attorneys crafted a "solution" that involved sending out revised Disclosure Statements and asking the debtors to sign them and send them back. Ultimately, there was no loss due to the error, but the attorneys were nervous about the risk of loss.

The other experience was in 2001. A friend of mine had just re-financed her house. Just for the fun of it, I calculated whether the Disclosure Statement was accurate. It was off, but only by a small amount (around $1,000 over the life of the loan), but an amount clearly more than rounding error. And, of course, the error was in the mortgage company's favor.

I called the AG's office here in WA. They looked up the case law and determined ... as you were saying ... that the amount wasn't enough to develop a case that wouldn't be dismissed. That's why I said in my original post that the Disclosure Statement had to be "materially" wrong.

Anyway, I asked the AG attorney how he felt about a mortgage company making lots of small errors (in its favor) on thousands of loans that add up in aggregate to a large, illegal, transfer of wealth from its customer base. He acknowledged that the behavior could be actionable on a class action basis, but said that the WA AG office would not be interested in pursuing the case.

It remains an interesting question. I would imagine it would be an interesting exercise to look at a couple hundred mortgages to see what's going on in the industry.

Per the article, that's three-quarters of the 15% earnings gain in 2006-Q1. It's not clear whether the gain in credit card profits or the entirety of the credit card profits equates to the total increase of earnings.

The aggressive terms and marketing of the card is a significant concern, but it's not Target's entire business model.

My solution to excessive marketing of sub-prime lending is to restore the former personal bancruptcy law, and make it even more "pro-consumer".

Such a law would make lenders more cautious, and it would be relatively easy to sell it to the public.

IMO the economics here is a bit different from what we all assume. The credit card business is VERY profitable (judging by the 10-20 solicitations I get every week). Target can make money by offering (pushing) their own credit card. They can make MORE money by inducing customers to make more credit card purchases, by cutting merchandise prices to get people into the store.

So they optimize their total profit by cutting sale prices. Not too surprising.

This could result in cuting prices to the extent that the merchandise sells at a loss! (Like the old joke, they make it up in volume.) In fact this has happened in major electronics items. Some stores sell certain electronics at a loss, but then pressure you very persistently to buy an extended warranty. The extended warranty has ~ 50% profit margin, so they make out like bandits.

Sorry I'm vague on the details, I read about this months ago, I think in Consumer Reports.

OK, the 8-K filing is online here.

Earnings before taxes (EBT) increased (886 M - 796 M) = 90 M

Credit card contribution to EBT increased (162 M - 102 M) = 60 M

Note that in 2006 Q1,
Earnings before taxes = 886 M
Credit card contribution to EBT = 162 M

162 M / 886 M = 18.3%

So credit cards contributed 18.3% of the EBT in 2006-Q1.

Target doesn't provide layaway, in fact I was told by a woman who works at the store, that although the prices at Target are on par with say, Walmart for the most part, she can't afford really, to do much shopping there because of her earnings. I wonder if their refusal to allow layaway is to encourage less affluent people to apply for the Target credit card.. I do know that the few times I've shopped there, the checkout person always repeatedly pushes the card.

I guess I don't see what the problem is. So they make a lot of money by loaning cash to their consumers. So what? If target were to stop this practice someone else would pick it up. You can't blame target. The people that work there (including at the cooperate office) are just doing what they're supposed to do.

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