Why Can't Anyone Speak

Charles Babbington writes that Barak Obama is "drawing crowds and campaign cash from Democrats starved for a fresh face and ready to cheer what Obama touts as 'a politics of hope instead of a politics of fear.'" To me, it seems that the issue is less about a "fresh face" than simply the fact that Obama is charismatic and a good public speaker. The question in my mind is why this seems to be such a rare commodity among politicians.

During the 2000 and 2004 election cycles, there was an awful lot of mockery directed at first Al Gore and then John Kerry for being less-than-awe-inspiring on those qualities. The presumption of the jokes is that it's weird for a major party presidential nominee to not be great at that stuff. After all, these people are professional politicians and giving speeches to live audiences and on television is what these people to. But while it does seem weird, it's actually bizarrely common for major politicians to be relatively poor public speakers.

That's the whole reason Obama is such a big deal, just as Bill Clinton in a previous time. Indeed, that's a big part of the reason (though not the whole story by any means) that Clinton was such a successful politician notwithstanding some biographical elements that were not working in his favor.

But why is this such a rare quality? It's not easy to become a governor or a US Senator, after all, and public speaking is a big part of the politician's job all the way down. Obviously, giving speeches is hard to do. But is it really that hard? Are the available training methods really that rudimentary?


Comments (28)

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It seems that oratory is almost completely a lost art. Clinton was an entertaining and charismatic public speaker, but he wasn't eloquent in the way that a John F. Kennedy or FDR was. And Bush's speeches are kind of a sad shadow of a great FDR or JFK speech (and his delivery of the quasi-soaring words is generally not very good - certainly not up to snuff with actual eloquent politicians)

I wonder if the fact that politicians no longer write their own speeches has a lot to do with this. The great politicians of the 19th century all generally wrote their own speeches (there's some exceptions - Secretary of State Adams wrote the Monroe Doctrine speech, rather than Monroe himself).

There is also, I suspect, a lot less teaching of rhetoric than there once was. Kids used to be forced to memorize Shakespearean soliloquies and famous historical speeches and stuff, and were taught about rhetorical arts and the like. This kind of thing seems to be completely gone.

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I think that public speaking is very much overrated, and I hope the American people will come around to agree with me. Public speaking has little to do with actual competence. Very few national poiticians could ever hope to possess both virtues, and I'll take competence over inspiration, at this point.

GWB is by no means a good public speaker, but he does have some qualities that apparently endear him to a portion of middle America. He was seen as the more personable politician in each of the last two presidential elections, though I think we can agree that most of that was a crock of shit. There is no doubt in my mind that I would rather have a beer with Al Gore or John Kerry than GWB.

But competence is hard to come by. And intelligence is not the only prerequisite.

That is why I'm infuriated by those who would annoint Barack Obama as the democratic nominee in 2008 or 2012. What has he done? What are the issues that he championed and succeeded in changing the debate? He is a compelling orator, he has a great personal story, but what has he done on a national stage?

Sure, he is just the junior senator from Illinois; he can't be expected to have accomplished much yet. But that's my point. Two years ago he was an unknown state senator. None of his accomplishments qualify him to run for national office.

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But that's what they said about JFK in 1960. And unlike Dan Quayle, Obama compares pretty favorably to JFK in terms of intangibles, "does he have enough Elvis", etc.

It's easy to deplore the role that charisma plays in presidential elections. But true charisma basically gets you 10 million or so votes pretty much for free (i.e., almost without regard to the experience or policy positions of the candidate), so it's somewhat hard for a party to leave that kind of electoral wealth on the table.

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It is a lot harder than it looks. And in my opinion, the oratory and language is much less important than thought. It is about projection, an actor's term, about what the language and delivery reveal of the speaker's personality.

Bush may be an awkward speaker, but he manages, no matter how lofty the language, to reveal his characterological similarity to Ann Coulter and Michael Savage. That is why he could say "compassionate conservatism" and communicate "starve the poor";say "humble foreign policy" and communicate "kill the wogs."

And whatever is attractive in Obama is not the language and delivery but what they reveal about who he is.

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The poof from which politicians is selected is not the "good public speaker" pool, but it is the "white millionaire male" pool. And the skills to get you to become a millionaire is not public speaking.

The barrier of entry to become a politician here (the enormous cost of a campaign) simply filters out good public speakers (and most policy wonks).

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You could say the same about Warner or Edwards and you could have said the same about Clinton. I mean governor of Arkansas! That's a qualification?

But I do agree that if they nominate McCain or Guiliani the Dems have to have someone with a resume.

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It's spelled Barack!

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After all, these people are professional politicians and giving speeches to live audiences and on television is what these people to.

Well, that, and policy craft/governing...

"But why is this such a rare quality? It's not easy to become a governor or a US Senator, after all, and public speaking is a big part of the politician's job all the way down. Obviously, giving speeches is hard to do. But is it really that hard? Are the available training methods really that rudimentary?"

Why can't every professional basketball player be as spectacular as Dwyane Wade? Are the available training methods really that rudimentary?

Of course, there is a 'raw talent' factor that folks like Clinton, Edwards, and Obama have that folks like Dean, Gore, and Kerry don't.

While speaking styles can be trained, basic charisma and basic leading man performance aptitude can't. Some folks are naturals, and some folks aren't.

William Macy is a highly trained and talented actor, but he's never going to be able to pull off Brad Pitt or George Clooney type roles.

The GOP is miles above the Dems in recognizing the basic facts surrounding these performance issues. That's why they have a much stronger history of recruiting actors to be candidates than we do. Grooming raw talent is a far better solution than trying to improve lousy talent.

And I'll briefly add:

The fact that neither Gore nor Kerry would have even come close to winning a 'Most Popular' award in high school is really at the core of this issue.

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Actually, Clinton was a lousy speaker too. Don't confuse articulation (Clinton was articulate while George W. Bush, for instance, isn't) with persuasion or captivation. Clinton was also in love with his own voice and talked way, way too long.

Pains me to say it, but the last President who could really deliver inspiring rhetoric was Reagan.

Matt

It seems as if this trend took root following the JFK assassination. Johnson, Nixon, Ford, Carter, Bush I and II were (or are) very bland presenters as you say. Clinton was very good in some respects and has been somewhat of an exception. Anyone who is not seen merely as a "talking head" probably has a reasoable chance at victory.

Our president is our leader.  Leadership entails persuading those being led to follow you.  And, that requires an ability to speak persuasively.  So, please, let's not undervalue speaking ability just because our favorite candidate is a lousy public speaker.

Of course, leadership isn't involved in winning the presidency, nor is public speaking.  That may seem odd, but the winners get that way through advertising campaigns, advocacy by the news media, and campaign tricks, all of which are proportional to the amount of money the candidate can spend.


The Democratic Candidate for Governor of California, Phil Angelides, is a compelling public speaker in person, but does not show well on TV.  He, therefore, starts the race for the governorship with a handicap, and is doubly handicapped by having the newsmedia opposing him and the big campaign donors largely supporting his opponent, old what's his name.  But, when he gets elected, he will be a very good governor because of his ability to persuade people to follow his lead.

Barack Obama is unique in that he is an excellent public speaker, and he comes across very well on TV.  Once he establishes his political philosophy, and accomplishes something in the US Senate, he will be an outstanding candidate for the presidency.  Unfortunately, that isn't likely to happenn before 2008.

Hoppy in Sacramento

I hope the thread hasn't left the impression that JFK (think Sorenson, say) or even FDR didn't have speechwriters. Heck, Washington benefitted from his close working relatoinship with Hamilton. Besides, what counts as good oratory has changed drastically: it now means, as Hoppy puts it, what plays on TV. Or what plays on TV the next day, when media filtering and wingnut spin take over.

John 

http://www.haberarts.com/

J. McCutchen "JmacSF"

San Francisco. CA

Obama and every other contender can thank GWB for lowering the qualifications for the Presidency. The only thing he's got going against him is thin experience, or better "would have had going against him".

 

The unintended consequence of the worst President ever

J. McCutchen "JmacSF"

San Francisco. CA

Consultant driven, mass media, marketed slash and burn, swift boating, blue dress stained campaigns have devalued public speaking and "charisma"

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Can you substantiate that?

I don't know about Gore, but from a biography of Kerry he was very popular in college. In high school he was a liberal middle-class kid in a conservative upper-class prep-school, so he wasn't the most popular kid, but so what?

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I’ve often wondered the same thing -why don’t we have better speakers? What makes one more memorable than another? I go back a long way, and I think about those speakers, or should I say expressions, which stick in my mind. It seems to me that a flattering appearance does seem to add some weight. The substance of the talk means more to the wonks than to others, but the “expressions” (sound bites?) are what seem to matter most to the populace, and to the way people remember what a politician stands for.

Some examples for good or ill:
“The only thing to fear…”
“The buck stops here…”
“Ask not what your country can do for you…”
“I am not a crook…”
“I lusted in my heart…”
“Tear down this wall…”
“Read my lips…”
”I did not have sexual relations with…”
“…it’s hard putting food on your family…” – in his case hundreds to choose from

I know this seems trite, but the point I’m trying to make (albeit poorly) is that rhetoric has to soar. The banal blah, blah, blah, of the policy has to be summed up in a few memorable words. Words which give a sense of who you are, and what you stand for. Words easily remembered, to be repeated with pride by your constituents, and picked up by others as something they can agree and identify with.

Harry Reid and Nancy Pelosi have both said some important things recently regarding Bush and his policies. They each took about two paragraphs to say it. I know when I read those statements I agreed with them, but I’ll be damned if I can remember now what it was about. Well, I think they could have said exactly what they did, but ended each statement with a summation of 5 or 6 words that would not have been forgotten.

A make believe example: Statement by a Democratic leader – “The President said today our plans are working, we are making so much progress in Iraq that by next week everything will be just fine, and the American people have nothing more to worry about. I view his assessment with skepticism. We have heard this before from the President, and I don’t think his optimism is justified. I think the President is a fool to believe this!”

Well, I don’t think you would get a headline out of “Dem leader skeptical about President’s plans. But I bet “Bush is a fool, according to Dem!” would make the cut.

So, I think there are two important lessons here: 1.) be expressive, used charged words, leave no doubt as to meaning, sum up with an easily remembered sentence after each substantive statement. 2.) wait until you write your post before you get into the Madeira.

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This question connects to one of my pet ideas. I've been saying for awhile that the academic influence on the Democratic party has had a big down side. One is the association of Democrats with cultural elitism -- and Democratic elitism is real, even though Republican populism is fake.

A second problem is the perceived Democratic lack of decisiveness and macho. On the whole, the academic world does not reward take-charge guys who get ahead of the consensus. Every once in awhile it does, but the best career plan is to be collegial, keep your head down, make your moves carefully, and avoid offending anyone. And intellectually, talking things to death is encouraged: "Let's look at that a little more closely....", "I'm not sure it's quite as simple as that....", "On the other hand....", etc.

Lack of eloquence is a third problem. In the academic world stirring, emotive language is virtually forbidden.

"Academic" here really has a broader context than it normally has -- I really mean to include most credentialized people working in regulated profession and most administrative and bureaucratic types who ser their job as keeping things on an even keel (as opposed to entrepreneurship and finding new directions).

Recently someone working with Democrats went so far as to identify class with higher education, independently of income. Many very prosperous business people and people in the trades have a weak or nonexistent college background, and I think that these make up many of the "blue-collar Republicans" we hear about. They're not poor, just non-college.

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It's rare because it's a talent. There may be a million actors, but how many are truly gifted?

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This is also a specifically American phenomenon. Is Tony Blair a great speaker? Is the average English pol? No, but they are at least mostly competent; if you watch Question Time on CSPAN, you can see that most Brit pols can at least express themselves coherently in their own language. Not so most American pols - nor many American people. Our language is debased - we just don't care about it that much. Simple as that.

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No one has brought up the obvious: TV.

Prior to JFK the main way politicians communicated was by giving live speeches, with the very brief interlude of Radio. After JFK it is all via TV. Campiagns are mostly ads, which have the advantage of as many takes as you need.

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I can't believe no one is willing to consider even for a minute that at least part of the reason we think Kerry and especially Gore are so bad in public is because the Kool Kidz kept telling us they were (are) terrible -- am I the only one who has internalized Bob Somerby in lieu of Chris Mathews (and Frank Rich, and Maureen Dowd, and Cokie Roberts . . . )?

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I don't think they were as bad as the so called "Kool Kidz" made them out to be and certainly were better than Bush, but they weren't exactly FDR or JFK either.

Too often they seem to be delivering term papers, lots of bullet points and supporting arguments and trying to cover every contingency. Contrast that to FDR's simple eloquence.

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America needs hope. People want a New America, one that is a differnt path than the leadership of the last 6 years or last two decades for that matter. People want vision, unity, peace, prosperity, and courage. They want someone that represnts those principles. Obama represents those values and so does John Edwards. Edwards and Obama are down right the most charasmatic and best politicians on both sides of the aisles. I want these values too. I think a Edwards/Obama ticket would be a strong ticket to beat because it represents change. It represents hope. I pray that us Democrats wake up and look to the leadership of Edwards and Obama to move this country to new America.

Edwards/Obama 2008

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At the risk of getting pelted with rotten tomatoes, who actually says that politicians are bad at public speaking? Everyone here seems to take it as a given, but what would watching a month of House debates on C-SPAN actually reveal? None of us here knows that (I'm guessing).

When we recoil from this or that Congressperson on the House floor, is it the poor speaking ability or the evil in their hearts? (Or just rotten politicking?)

Also, there are two separate questions here -- Why can't politicians speak competently? and Why can't more of them t speak as well as Obama can?

I think the answer to the first one is, plenty of them can speak competently. Maybe not so much that you would be consistently inspired, but well enough that you would say that points were made tolerably well.

On the second point, Obamas are rare because people who truly blaze the path to the next thing are freaking rare. They don't teach that in oratory school, being that guy.

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Someone asked what Barack Obama has actually done on his job to justify anyone's admiration. I understand he was instrumental in getting a law passed in Illinois that requires that confessions be videotaped in capital cases. That's good enough for me.

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When we recoil from this or that Congressperson on the House floor, is it the poor speaking ability or the evil in their hearts? (Or just rotten politicking?)

You've never recoiled from the speech of someone you agreed with, who was, to the best of your knowledge, non-evil? You never find yourself wincing to hear people defend your position in a way that actually makes your position look weaker?

It's a pretty common occurence whenever I see C-SPAN

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