« China and the QDR | Home | Welcome to the new TPMCafe! »

Movie Demographics

user-pic

The latest episode of BloggingHeads.TV is up and it features me and Mickey Kaus mostly talking about the State of the Union. In one segment, however, we're talking about all the Best Picture nominations for movies with liberal political themes. Near the end I raise a point that has some more general applicability and that I think could do with a little spelling out. This is that there's a tendency for people to focus gripes about the content of the American cinema on the supply side, the characteristics of "Hollywood," when more attention should be paid to the demand side, the characteristics of the audience. Basically, the story goes like this:

Teenagers go to a lot of movies. They need reasons to get out of the house away from the prying eyes of their parents, and can't legally participate in a lot of nightlife activities. As a result, there's a relatively low bar you need to cross to convince a teen to go to your movie. Parents with kids at home are the reverse -- it's expensive for them to hire a sitter for the kids, and since they don't get that many opportunities to spend an evening out the opportunity cost of going to the movies is high. So you need to cross a pretty high bar to get them to go out to the movies. Last, insofar as you live in a densely-populate area, it's much more convenient to go to the movies.

As a result, the audience that studios are trying to appeal to is younger, more childless, and more urban than the American population as a whole.

These also happen to be the demographic characteristics of American liberalism. So it's not that surprising that rationally self-interested movie studios would be much more inclined to push projects designed to appeal to liberals than projects designed to appeal to conservatives.

Network television is run by a very similar group of people as those who make movies, but it has very different demographic characteristics. As a consequence of this, and notwithstanding The West Wing, you see a huge number of shows on network television propounding a very rightwing depiction of the criminal justice system.


19 Comments

| Leave a comment

Matt,

 This would imply that the closing of the relesae window, and maybe even releasing movies VOD at the movie opens in theaters would create a more right-wing film culture.  A more right-wing  film culture might be worth being spared the unbelievably annoying articles by right-wingers about liberal bias in movies.   

The movies that get nominations for Academy Awards are one thing; the movies that people actually go out and watch are another.  The films that gross big at the box office are generally apolitical, like comedies and romantic stories, or else vaguely right wingish in nature: action films where the tough, crime fighting hero shoots and beats the shit out of cartoonishly evil villains, in defiance of some pansy-assed bureaucracy worried about "civil rights."  I think you've almost completely missed the mark here.  It is true that the movie industry is demand driven; it is, however, false that that demand leans left, or even that the typical Hollywood film that people watch leans left.  


In fact, I would argue that the typical Hollywood film does not lean left at all, certainly not since the mid-seventies, when the ass kicking, crime fighting, walking death penalty film was big, the kind of film that made Clint Eastwood and Schwarzenegger household names. And to the extent that films actually influence the political debate, I would say they turn it to the right.  I can remember Reagan using "Go ahead, make my day" -- Eastwood's most famous tough guy one liner -- as his own for a while, and all those paranoid, the streets are full of vicious criminals crime films of the 70s and 80s fed the "law and order" wave of the 80s and 90s.  I haven't seen films with a "liberal" bent make nearly as big an impact as just that one genre of films has.  

Werty, 

Now what makes you think that an objectively more right-wing movie culture would stop a single right-winger from writing articles about liberal bias in movies?    ;)

It never ceases to amaze me how conservatives have so little faith in the free market when it comes to the entertainment industry.  No doubt many in Hollywood lean left.  Be that as it may, if there were such a huge pent-up demand for movies with more conservative themes, how come not a single move studio has decided to focus on this low-hanging fruit?  Last I checked, all of the studios are for-profit corporations run by executives who are highly motivated to generate profits for their shareholders (and large bonuses for themselves).   When an exceptional movie like the Passion of Christ does well at the box office, conservatives hail this as proof that their constituency would go to movies "if only the studios would put out more movies like this."  If this were true, then the free-market would produce those movies, just like it produces SUVs when gas prices go down and hybrids when gas prices go up. 

 No, Matthew is right, the demographics for movies are much different than the demographics for, e.g., voters.   

I wasn't aware that the movie "makes the case for gay marriage," as Kaus puts it.  I thought it was making the case against hating and killing people just because they fall in love with members of the same sex.  But I suppose that's just another partisan political issue in Kaus' world.

Most impressive. You were able to stay awake in the same room as Mickey Kaus, the most sleep-inducing rightwinger since God invented Paul Harvey.

Surely he claimed that the destruction of welfare was connected, somehow, to better movie quality. It is Kaus' favorite topic.  

Matt's analysis of movie demographics is absolutely right--except that the profit calculation is rapidly changing as sales and rentals of DVDs are accounting for a larger and larger share of a movie's financial return. And if you're a film producer who ends up with a questionable product, you can go directly to DVD and still make a handsome profit (not, of course, to mention the highly remunerative European and Asian markets).

And to add a couple more anti-liberal films of the '70s and early '80s:  Death Wish (1974) and First Blood (1982)

=== we're talking about all the Best Picture nominations for movies with liberal political themes. ===

Matt,
Perhaps you could help us understand why you got sucked into a discussion reinforcing Radical frames?  Hollywood is owned by the big-bucks friends of the Radicals, and the vast majority of Hollywood movies are either not liberal or very right-wing.

So again:  why did you agree to help reinforce those untrue frames?

sPh 

It would be hard to come up with an analysis of the movies more wrong than this.




This is that there's a tendency for people to focus gripes about the content of the American cinema on the supply side, the characteristics of "Hollywood," when more attention should be paid to the demand side, the characteristics of the audience.




The focus of conservative discontent about Hollywood has to do with the amount of sex and violence - particularly sex - that is often gratuitously inserted into movies. That this appeals to the prurient interests of people is indeed a "demand" issue, but it's got little to do with the demographics of the audience. Middle-aged people out in the sticks can get just as turned on by a naked Heather Graham as twenty-something Upper West Siders.




Teenagers go to a lot of movies. They need reasons to get out of the house away from the prying eyes of their parents, and can't legally participate in a lot of nightlife activities. As a result, there's a relatively low bar you need to cross to convince a teen to go to your movie.




Well this is true and that's why there are so many movies, particularly in the summer, that are aimed at teenagers. But these aren't in general "liberal" movies except in the sense that they tend to have a lot of action and cartoonish violence and other things that conservatives don't like. But they don't take a "liberal" point of view. Indeed, more often they glorify things like the military, vigilatism, rogue cops etc. that are hardly liberal heroes.




Parents with kids at home are the reverse -- it's expensive for them to hire a sitter for the kids, and since they don't get that many opportunities to spend an evening out the opportunity cost of going to the movies is high.




Memo to Matt: they have these other ways to watch movies these days called DVD players, TiVo, cable and so on that dwarf the amount of money earned at the box office. The idea that movies are geared only to who can get to the box office is exaggerated.




So it is true that movies tend to appeal to a younger audience than average, but urban? Not so sure about that. Most movies are aimed a suburban malls, which are not generally known as hotbeds of liberalism.




Finally, the lesson to learn from Best Picture noninees this year is precisely the lesson that Matt seems most reluctant to learn. That is, that all of these pictures were the product of the vision of certain A-list Hollywood celebrities like George Clooney, Steven Spielberg, Ang Lee and Steven Soderbergh. Every one of them is an outspoken liberal. So the most "personal" films that Hollywood puts out - and the ones that have the most artistic ambition - are indeed indicative of a prevailing liberal mindset in Hollywood. It's just that these films are so unrepresentative of typical Hollywood product that to draw any conclusions about liberal Hollywood from them is ridiculous.

I'm not entirely sure you can say the movies that made Eastwood a household name are right-leaning.  Yeah, he was a one man killing machine, but let's not forget that his westerns were about an outsider fighting the powers that be, not about lawmen taking down the criminal element.  Subverting the dominant paradigm through violence is really the extreme liberalism of revolutionaries.  And Dirty Harry did NOT present Harry as a particularly honorable character.  The whole point was that the line between cop and criminal was razor thin. (The sequel was designed specifically to respond to criticism about the original's portrayal of the police.)

Now, being a tough guy certainly plays into the right wing mentality, but that doesn't make those movies right wing movies.  Every action movie of any sort requires a tough guy.  But I wouldn't call Dances with Wolves a conservative movie.

Additionally, the idea that a light-hearted comedy is apolitical is incorrect.  They may not be overtly or intentionally political, but the romantic comedy genre exists largely within a specific social framework.  Pretty Woman, Born Yesterday, Guess Who's Coming to Dinner, It Happened One Night, Ninotchka, Sabrina, Keeping the Faith, The Wedding Singer ... movies of varying critical and commercial success from various eras that exist in a world of boy meets girl, society intervenes to keep them apart, boy and girl transcend society's strictures for love.  Not politically liberal as such, I guess, but sociologically very liberal.
 (Weirdly, I actually took a class specifically on the sociology of romantic comedies.)

Dale, Matt's post struck me in a way that very much applies to your comment.  It finally occurred to me that we need to stop looking at conservatives in terms of hypocrisy about the "free market."  They're not hypocrites at all because they're not free market advocates; they're supply-side economics advocates.  That goes for increasing supply and decreasing supply, but the only thing they know is the supply.

Problem: skyrocketing healthcare costs.  Rather than decrease demand for coverage and treatment by prevention, better healthcare practices, education, and efficiency, they work to increase the supply of poor healthcare by using patchwork subsidies for Medicare-covering HMOs and banning malpractice suits.  Effect: cheap but bad healthcare or good but expensive healthcare: you choose.

Problem: drugs.  Rather than decrease demand for drugs by increasing treatment, increasing education, providing alternative entertainment for teens, improving the economic mobility of the poor, etc., they work to decrease supply with excessive sentences for dealers.  Effect: just a lot of black men in prison; drug addicts = completely inelastic demand.  As long as there is a market, there will be dealers, no matter how many you jail.

Problem: evil Hollywood.  Rather than decrease demand for violent or sexy or drug-addled or subversive movies by providing high-quality alternative sources of entertainment, they work to decrease supply by restricting the types of movies that can be made.  Effect: none; the demand remains strong for "liberal" movies.

Problem: expensive gasoline.  Rather than decrease the demand for fossil fuels by pushing for more efficient energy production and use, they hope to increase supply by drilling in Alaska and on the outer continental shelf.  Effect: discourage efficiency and green innovation, continuing the bemoaned addiction to oil with only temporary price relief.

Problem: abortion.  Rather than decrease the demand for abortions by providing better pre- and postnatal care, creating a more welcoming world for single mothers, providing refuge from abusive families, etc., they work to decrease supply by banning abortions.

See, banning stuff and subsidizing stuff is just another version of supply-side economics.  And while supply-side economics has some valuable lessons and it has its place, thinking it's a cure-all is preposterous.  The sooner conservatives realize that demand matters, too, the sooner we can stop the PR war (which supply-side will always win) and the sooner we can start doing something productive (which requires both supply- and demand-side answers).

P.S. Liberals need to realize this about guns and our supply-side solutions; somehow we decided to play the gun game on conservative turf.

it may be just me, but this is the second time I've followed a link to the bloggerheads TV with Matt, and his sound was muted. Matt check out your mic, please, because I can't take another one-sided conversation with the Mickster.

When people are sitting in a theater and not thinking politics, the typical conservative guy comes across as the asshole, the typical liberal as the good guy.

 

ARGville - a home for ARGs

A point--I'm a little surprised conservatives are so keen to attach "liberal" themes to at least two of the movies--"Brokeback Mountain" and "Good Night and Good Luck." Brokeback Mountain's main idea is that gay people are people, too. Do conservatives really want to place themselves on the other side of that debate?
Likewise w/ "Good Night and Good Luck," the main thesis of which is that freedom of the press is important and Joe McCarthy ruined a lot of innocent peoples' lives. Do conservatives really want to put themselves in the position of arguing McCarthy was a force for *good*? Isn't it time they grew up and admitted that a prominent Republican did serious damage to this country?

=== Do conservatives really want to put themselves in the position of arguing McCarthy was a force for *good*? ===
Um, that is a standard Radical frame these days. Along with Richard Nixon being misunderstood by the hippies. Seriously.

sPh

This entire thesis is just silly. Hollywood is unabashedly liberal. Hasn't it always been that way? Just get over it. As to this year's nominations, I can agree they have a "liberal" bent to them, but they are all, everyone, very good films. Granted, I was surprised Walk the Line and Narnia were not nominated, but what do you expect them to nominate? Should films like Mr. and Mrs. Smith,Revenge of the Sith, or War of the Worlds make the cut? Granted, they were all wildly successful and to varying degrees good films, but are they really Oscar worthy? I think not. Hollywood is like any other business. It's out to make a buck, millions of them in fact, so to say they are actively subverting the country with their liberal bias is just, once again, silly.

There is a lot of silliness these days in left vs. right arguments about Hollywood and what the current Oscar nominees represent. A few points I think need to be made:

 

1. The major movie studios are big corporations, often part of a huge conglomerate, and the business people that run these companies and decide what movies get made generally care a whole lot more about making money than they do about the films' politics. If there is a prejudice they have, it's not left or right, but more anti-political than anything else, for fear of offending half the audience. So the result with most Hollywood movies is a safe, bland story, usually avoiding anything controversial. The prevailing environment is very different from, say, the 1970s, when movies didn't fear taking on dicey subject matter. I think this year was worthy of note for the few movies that dared to have some bite, in contrast to most studio movies made in the past decade or two. This situation has prevailed despite the liberal leanings of most directors, writers, and actors. That's because the "artists" don't decide what movies get made. The business people do.

 

2. For what it's worth, most movie theaters are where the people are, and that's not in urban or rural areas. It's in the suburbs. And I don't think the typical suburban moviegoer is looking for politics one way or the other. He or she likes to laugh or cry, get scared shitless once in a while, watch pretty girls, and see something get blown up. Escape and fantasy have always scored bigger than movies with a message.

 

3. The top Oscar contenders are usually not tops at the box office. For the most part, the big movies, by their very nature, lack the qualities of art that the Oscar is supposed to reward. Human-scale stories with good writing and acting are always going to win more awards than movies starring a CGI monster.

 

4. If you look at the five Best Picture nominees, despite all the press they may be getting now, they are hardly at all significant in the overall business of Hollywood movie-making.

  • Brokeback Mtn: $14M budget / $50M+ US box office (to date)
  • Capote: $7M / $15M
  • Crash: $6.5M / $55M
  • Good Night...: $7.5 M / $25M
  • Munich: $75M / $40M

The total budget of the five combined ($110M) is about half the budget for "King Kong" alone, and that's including the Spielberg flick. Subtract that and you're talking about Kong's catering bill. So these prestige films are really just an afterthought, a rounding error, in where studios spend their money, and to make the case that these films demonstrate a political agenda that Hollywood is pushing is to wildly misrepresent what Hollywood is really doing.

 

5. If you fairly look at the five movies, I think that there is exactly one that is making a political point. That one is "Good Night, and Good Luck." Its subject is political -- the dangers of McCarthyism -- and though a period picture it certainly resonates today. Call it liberal if you want. The other movies are, in my opinion, human dramas, much more interested in the personal than the political. If they touch on politics at all -- as "Crash" and "Munich" do -- they look at more than one side, ask questions, but don't draw any easy conclusions. "Capote" and "Breakback Mountain" feature gay characters, but there is nothing political about them. The failure to condemn them for being gay does make the movies political or liberal, and if you think it does, then you simply do not know what the hell you're talking about.

 

手机铃声 手机铃声 手机铃声 手机铃声 手机铃声
免费手机铃声下载 免费手机铃声下载 免费手机铃声下载 免费手机铃声下载 免费手机铃声下载
铃声下载 铃声下载 铃声下载 铃声下载 铃声下载
三星手机铃声下载 三星手机铃声下载 三星手机铃声下载 三星手机铃声下载 三星手机铃声下载

手机铃声 铃声下载 免费铃声 免费铃声下载 免费手机铃声下载 和弦铃声 三星铃声 三星手机铃声下载 MP3铃声 手机铃声下载 手机自编铃声 MP3手机铃声 诺基亚铃声下载 NOKIA铃声下载 小灵通铃声下载 真人铃声 MP3铃声下载 自编铃声 联通铃声下载 移动手机铃声下载 联通手机铃声免费下载 TCL铃声 飞利浦铃声下载 特效铃声 搞笑铃声 MIDI铃声 铃声图片 MMF铃声下载 免费手机图片下载 免费手机点歌 手机短信 手机彩信 手机彩铃 康佳手机铃声下载 TCL手机铃声下载 迪比特手机铃声下载 手机和旋铃声 三星手机铃声 三星手机和弦铃声下载 波导手机铃声下载 熊猫手机铃声下载 免费手机铃声 科健手机铃声下载 海尔手机铃声下载 诺基亚手机铃声下载 手机和弦铃声 手机铃声图片下载 飞利浦手机铃声下载 手机自编铃声曲谱 小灵通手机铃声下载 手机铃声编辑 CDMA手机铃声下载 摩托罗拉手机铃声下载 联通CDMA手机铃声下载 松下手机铃声下载 东信手机铃声下载 联想手机铃声下载 中兴手机铃声下载 大显手机铃声下载 首信手机铃声下载 三星手机自编铃声 三星CDMA手机铃声 康佳手机和弦铃声 MP3手机铃声下载 索尼爱立信手机铃声 手机铃声大全 三星手机铃声图片下载 手机特效铃声 手机铃声制作 三星手机铃声免费下载 TCL手机自编铃声 松下手机自编铃声 飞利浦手机自编铃声 诺基亚手机自编铃声 摩托罗拉自编铃声 三星手机MP3铃声 手机MP3铃声制作软件 免费MP3铃声下载 摩托罗拉MP3铃声 三星MP3铃声下载 联通MP3铃声下载 中国移动铃声下载 中国联通手机铃声下载 免费联通手机铃声 联通铃声 联通用户手机铃声下载 联通手机和弦铃声下载 联通手机铃声图片下载 小灵通铃声免费下载 和弦铃声免费下载
免费下载三星铃声 诺基亚免费铃声下载 联通免费铃声下载 免费铃声图片下载 MMF铃声免费下载 TCL免费铃声下载 免费下载铃声 手机铃声免费下载 松下免费铃声下载 NOKIA免费铃声下载 MIDI铃声免费下载 和弦铃声下载 TCL免费手机铃声下载 免费手机铃声图片下载 免费手机铃声下载网站 小灵通手机铃声免费下载 诺基亚手机铃声免费下载 摩托罗拉手机铃声免费下载 三星和弦铃声 CECT和弦铃声下载 三星T108和弦铃声 NOKIA和弦铃声下载 康佳和弦铃声下载 迪比特和弦铃声下载 阿尔卡特和弦铃声 CDMA和弦铃声下载 夏新和弦铃声下载 西门子和弦铃声 诺基亚和弦铃声 联通和弦铃声 三星铃声下载 三星和旋铃声 三星T108铃声下载 三星手机铃声乐园 三星CDMA铃声下载 三星免费铃声 三星真人铃声 诺基亚3100铃声下载 NOKIA手机铃声下载 怎样下载小灵通铃声 真人铃声下载 真人真唱手机铃声下载 联通用户铃声下载 联通CDMA铃声下载 TCL手机铃声图片下载 TCL手机和弦铃声下载 飞利浦630铃声下载 三星特效铃声 手机特效铃声下载 搞笑短信 MMF手机铃声 MMF格式铃声 免费短信 短信笑话 幽默短信 经典短信 谜语短信 短信祝福 爆笑短信 生日短信 爱情短信 精彩短信 情人节短信 短信传情 节日短信 彩信图片 彩信动画 彩信相册 免费彩信下载 三星彩信 联通彩信 移动彩信 彩信铃声 免费彩铃下载 移动彩铃 联通彩铃 12530彩铃 小灵通彩铃 免费三星手机铃声 免费和弦铃声 手机图铃下载 免费图铃下载 待机彩图 三星手机待机彩图 丰胸铃声
网络游戏 免费游戏下载 小游戏 在线游戏 游戏外挂 游戏论坛 游戏点卡 联众游戏 泡泡堂游戏 游戏攻略 FLASH游戏 单机游戏下载 美女 美女图片 美女写真 美女论坛 性感美女 美女走光 街头走光 走光照片 免费电影下载 免费在线电影 免费电影在线观看 小电影 免费成人电影 免费激情电影 电影论坛 PP点点通电影下载 BT电影下载 免费三级电影 爱情电影 舒淇电影 韩国电影 周星驰电影 流行音乐 免费音乐下载 音乐在线 在线音乐 古典音乐 音乐试听 MP3音乐 MP3下载 MP3播放器 MP3随身听 免费MP3歌曲下载 QQ下载 申请QQ QQ幻想外挂 QQ表情 QQ挂机 珊瑚虫QQ QQ头像 QQ游戏 QQ空间代码 QQ个性签名 网络小说 玄幻小说 成人小说 爱情小说 小说下载 金庸小说 武侠小说 聊天室 语音聊天室 列车时刻表

Leave a comment

Recent Reader Posts

All Reader Posts »

Inside Cafe



Cafe Features


January 5-9

Book Cover

January 12-16

Book Cover

January 19-23

Book Cover

January 26-30

Book Cover

February 2-6

Book Cover

February 9-13

The Great Depression

February 16-20

Tear Down This Myth

February 23-27

Demagogue

March 16-20

Engaging The Muslim World




Book Club Archive



Masthead

Editor-in-Chief
Josh Marshall

Site Editor
Lila Shapiro

Intern
Claire Wilcox



Subscribe to TPMCafe's feed.
Subscribe to TPMCafe's reader blog feed.

Advertise Liberally
Share
Close Social Web Email

"To" Email Address

Your Name

Your Email Address