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Reporting Externalities

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Mickey Kaus muses a bit on whether it will be realistic for subscription-only web content to work in the long run. After all, it works for cable TV. Kaus says it won't and I find him somewhat convincing. But I don't think he's really focusing on the most salient issue regarding the long-run news media landscape which is that there are large positive externalities associated with doing original reporting. People read the news pages of, say, The New York Times because they're filled with news. News that the Times gathers at non-trivial expense. But while the Times can copyright its articles and put them behind whatever kind of firewall, they can't copyright the facts contained in the articles.

It's well understood that bloggers are to a large extent parasitic on conventional news organizations. Still, as long as most news is available for free on the internet, a blogger needs to be offering some real value-added to what the MSM is doing if he wants anyone to read his site. Once information goes behind a subscription wall, that ceases to be the case. A post that merely summarizes a Washington Post article is dumb. A post that merely summarizes a subscription-only Roll Call article, on the other hand, could have real value to the large number of people who are interested in politics but who don't subscribe to Roll Call.

The good news in all of this is that it should be possible for an ever-higher proportion of the interested public to actually learn an ever-higher proportion of the things there are to be learned. The downside, however, is that when you have big positive externalities associated with a particular service (in this case original reporting) the consequence is going to be underproduction of the service relative to what would be optimal. Alternatively, maybe Josh's "muckraking" fund will revolutionize everything. . . .


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I'd pay to read Mark Schmitt.


"But I don't think he's really focusing on the most salient issue regarding the long-run news media landscape which is that there are large positive externalities associated with doing original reporting. People read the news pages of, say, The New York Times because they're filled with news. News that the Times gathers at non-trivial expense."


Kaus's endless jihad against the NYT misses this very fact.  The ongoing risk to society from the newspaper financial model disintegration is the loss of original reporting.


(But Kaus would say he's criticizing the NYT to reform it - ed.  But if said that, he'd be wrong.)

=== The ongoing risk to society from the newspaper financial model disintegration is the loss of original reporting. ===

 Except that I don't think there is all that much original reporting going on these days.  The business section (and technology section where there is one) is primarily reprinting of senior executives' press releases, with 1 or 2 muckrakers/thumbsuckers per quarter.  Sports consists of rewritten press releases from the big players (ha ha), local summaries from underpaid or volunteer stringers, and lots of commentary (cheap).  International news is reprinted from AP at minimal cost, and is disappearing anyway.  Local news?  See business section above - mainly stenography from politicians and large real estate developers.

 That leaves national news and politics, but with what we have seen in the Armstrong Williams situation and PlameGate story it appears that the newspapers aren't doing all that much original reporting on those topics anyway.

 Which may explain why most of the remaining major papers are downsizing this quarter.

sPh 

...is that the price to the consumer can be relatively trivial, say, $5/mos for a smorgasbord of bloggers. Or $1/mos for a particular blogger. That may not seem like much but it could add up for even 2nd or 3rd tier bloggers, especially in comparison to the income of most writers. 
The hard part is to develop the consumer behavior in that direction.

"Which may explain why most of the remaining major papers are downsizing this quarter."


Nah.  They're downsizing because the internet is eating their bacon.


And while the situation you describe is true at the great numerical majority of papers, the handful of elite papers lead by the NYT are still doing a huge amount of original reporting every single day.


The financial storm hasn't fully hit the NYT yet, but it's hitting lots of other semi-elite papers that do lots of original reporting.  Look at the dilemma faced by a paper like the Philly Inquirer some time.

Isn't original reporting a kind of oxymoron though? 
Certainly many of the internet sites now don't seem to have the juice that they did in these last few years: at least the ones that report on the Mid East. Well we'll jumpstart this soon. 

I think Kaus misses the most obvious reason why pay-for-service websites are unlike cable TV: nobody ever had the opportunity to access hundreds of high-quality free cable channels.


The internet land rush started during a uniquely utopian period in the history of capitalism, during which many otherwise sane people believed it was not only possible to make millions of dollars without ever producing a profitable product, but that anyone who failed to see the brilliance of this business model was a quaint relic of the mesozoic era.  As a result, nearly every newspaper and TV network in the free world launched a website full of free content, and nearly everyone who owned a computer and a phone line in the late 1990s became hooked on the free content.


Very few people are going to pay for premium internet content as long as it continues to be possible to get equally good content without paying for it.  Like smack-addicted rats, we're just going to keep hitting the feeder bar for our next fix until they take away the free goods.


However, there IS a functional business model  that can be used by online news providers, and it already exists in the world of scientific journals.  Publishers have joined one of several competing services such as ScienceDirect that provide unlimited access to a variety of different journals for an annual fee.  It seems likely to me that eventually the online news sites will band together into several rival "networks" that will charge for access.  However, the entire system of free online news reporting will have to collapse before this becomes a profitable venture.


I agree with Matt that the role of political bloggers will become simpler once this happens.  It will require less talent to draw an audience if all you need to do is summarize the content of various news agencies, but it will require more money to get started.  Communities such as this one, which can draw on a pool of well-connected volunteers and user donations to provide high-quality opinion journalism and original reporting, should become even more influential as time goes on.

Your are correct about the shift from free websites to paid versus cable.  However, this was the debate the existed before cable when TV was only free.  It was debated whether anyone would pay for television.

=== And while the situation you describe is true at the great numerical majority of papers, the handful of elite papers lead by the NYT are still doing a huge amount of original reporting every single day. ===

 Respectfully I must beg to differ.  I can only really judge what I know about firsthand, which is science, technology, and business reporting.  In those areas there is nothing original and nothing honest being done:  it is all press release rewrites and concerned party spin.

So, that leads me to view the "original" reporting in other areas with a skeptical eye.  When we look at WMD and PlameGate specifically, we find that what was billed as original reporting was no such thing:  it was all stenography.  Unsourced stenography.

If that is true of one of most critical stories of the last 50 years (WMD; Iraq invasion) what evidence do you have that original reporting is going on in any other area?

sPh
 

"Respectfully I must beg to differ.  I can only really judge what I know about firsthand, which is science, technology, and business reporting."


The Times does very little original reporting on metallurgy, it is true.


Seriously, we're talking about local, domestic, and international politics and governance here.  Everything else in the NYT from movies to business to sports is just summaries for the busy layman.

Cable TV has another advantage the Web can't match: without it these days, it's hard to get reception in many areas for free TV.

I still see a problem...


A vast majority of the American people don't plug into the worldwide web to get their news.  So the revolution right now is a "localized" one.  Sites like this sifts through the claims and digs deeper into a story then traditional MSM outlets will ever do.  I love the depth and scope of opinion and reporting here, which in comparison is not available from any tradtional MSM outlet.  But with all the people I know (and many interested in politics/current events) I am the only one who accesses the net for my information on these issues.


But on the flip side I do fully agree that the MSM knows they are being passed (at a very high rate of speed) by the internet in terms of in depth, investigative reporting.  Many of their most ardent consumers are moving away from them and to sites like this one in droves.  For example I rarely visit the Times on-line anymore to get my news I come here to the Cafe and Mothership for my info more and more.  In due time (probably within a few years) the MSM could be fully supplanted by the net the main source of news and information for a majority of Americans.  I say they have to try to setting up a collaborative deal and work in tandem with sites like this or they will lose the battle as the pre-eminent source of news and information.  The MSM's goal is to entertain more then inform...on the net it is more important to inform then entertain.  And when it comes to news and current events people want in-depth information.

.....what evidence do you have that original reporting is going on in any other area?

I can read the news reporting done on almost any story in a variety of newspapers, but using Google News, which I do. What I find is that virtually all stories about an event are identical. It appears that the original reporter who writes about something, like Congressman Cunningham's crimes has his story copied by every other news paper in the world. So, I would say that very little original reporting in any area is being done.

An interesting bit of evidence on this is the White House daily news briefing. In that briefing you can see reporters grilling Scotty, challenging his statements, and asking some pretty good questions. But, almost never do you see any news story based upon those challenges and questions.

My impression is that the news services, like AP and Reuters, are the sole place where original reporting takes place, and most of that is rewrites of news releases. Local news is another story, but national news doesn't have reporting as we understand it being done.

"But on the flip side I do fully agree that the MSM knows they are being passed (at a very high rate of speed) by the internet in terms of in depth, investigative reporting.  Many of their most ardent consumers are moving away from them and to sites like this one in droves."


I think that's basically untrue.  What's moving from the papers to the web is not the reporting - it's the business model.  Classified ads have long been the bread and butter of local papers, but eBay and Craigslist are killing that.


As Matthew's post notes, sites like this do not do original reporting.  They sift and filter the original reporting done by a handful of newspapers and media outlets, adding opinion.  The paradox is that sites like this are dependent on the original reporting done by papers whose financial model is disintegrating, and if they die, what will sites like this talk about?

What's moving from the papers to the web is not the reporting - it's the business model.  Classified ads have long been the bread and butter of local papers, but eBay and Craigslist are killing that.


I don't disagree with your statement above petey.  But the print media's financial health isn't solely contingent on classifieds.  They have taken a big hit from the web on the classified end of it and now they are starting to get beat on the hard news end of it too.  That isn't a good business "daily double".


As Matthew's post notes, sites like this do not do original reporting.  They sift and filter the original reporting done by a handful of newspapers and media outlets, adding opinion.  The paradox is that sites like this are dependent on the original reporting done by papers whose financial model is disintegrating, and if they die, what will sites like this talk about?


I never said that the internet would put elements of the MSM completely out of business.  That would be a gross underestimation of the MSM.  There is still a need for print and broadcast news as you point out but they are taking a big hit in terms of revenues.  So I feel a symbiotic relationship will have to develop between the internet and the MSM, for the benefit of all...including the general public.

=== here is still a need for print and broadcast news as you point out but they are taking a big hit in terms of revenues.  So I feel a symbiotic relationship will have to develop between the internet and the MSM, ===

I honestly don't see how the classical newspapers are going to survive.  The Boston Globe, NYT, St. Louis Post-Dispatch, and LA Times that I know of have all had massive layoffs in reporting staff this year.  I don't know the percentages for all news reporters but I believe it was 20% at the Globe and 40% at the P-D.  How much longer can that go on before the newspapers just evaporate?

sPh 

ccob is addressing the real problem regarding pay for view web pages. The costs need to seem trivial. We still need a system of "micro-payments" whose transaction costs would be very small. If you only had to pay 5 cents to view a page, you might not hesitate. Say 10,000 views a day at 5 cents each might provide the basis for a business model that could work. 

It's well understood that bloggers are to a large extent parasitic on conventional news organizations.

Well, I think that's a half truth--conventional news organizations are also parasitic on blogs.  I don't know how many times I've read postings to the effect of, "How long is it going to be before the MSM starts paying attention to....x?"  And in many cases, the MSM does start paying attention after some length of time.  I think it's also well understood that reporters scan the blogs for information and story ideas.

 

Right, but the key difference is that people ultimately paid for cable TV because they received more program options and better picture quality.  In much of the country, broadcast TV provided only 4-6 channels.


Until premium internet content is substantially superior to free content, very few people will pay for the service.

There's plenty of money on the Internet to pay for news gathering, editing and dissemination. Did news go away because TV took money away from radio? 

 If there's a market for news, and it looks like there is, then that market ought to work on the Internet. But those transitions are somewhere between hard and disastrous.

I honestly don't see how the classical newspapers are going to survive.  The Boston Globe, NYT, St. Louis Post-Dispatch, and LA Times that I know of have all had massive layoffs in reporting staff this year.  I don't know the percentages for all news reporters but I believe it was 20% at the Globe and 40% at the P-D.  How much longer can that go on before the newspapers just evaporate?


I agree with your point sPh.  I think this is symptomatic of the financial woes of the print media.  It is actually scary if these dailies go under in terms of fewer news outlets.  They are going to have to change the way they operate their businesses in order to survive...

I start my morning by checking the blog indices to see what sites are being linked.  It's like a tally or vote on what is popular or newsworthy.  I noticed that since the New York Times put their Op-Ed's and columnist behind a members-only barrier, they no longer show up in the Top 40 or Top News at Daypop.


They are losing their voice in the new medium.  I used to go to the library and read stories in several pub's but it is nothing like what I get from the internet - especially when I check out what other people are recommending.  I read some of the best articles through linking and link counting than I have ever read before.  I would not want to lose that.


The internet was originally design to get around the road blocks to communication that a nuclear war could cause; it will be interesting to see if its design will get around those barriers MSM might put up.   They may find that what they have is not only protected but isolated - and worse of all, irrelevant.


I'm gaming the comments by commenting on a comment that got a high score.

Roblimo, one of the founders/editors of the moderately successful web site Slashdot, has some detailed thoughts on this question.

sPh 

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